Hola Sugarcups, Chelsea in Bloom 2025: Where the flowers meet the future of marketing. We aim to prove to London we’re not so dull once a year before she turns back to her grey, old self. Chelsea in Bloom is here and the city’s thrust itself into the most ostentatious flowery corset so that even springtime’s half as afraid of it. And I inevitably had to explore just how much marketing brilliance could be packed into the fields of flower signage. Theme for this year’s displays: Flowers in Fashion – or, if you want it elaborately delicate, a digital wonderland…
