Hola Sugarcups, The Consultant’s Nightmare and a Marketers’ Paradise! I was at a Fintech event in Mayfair, holding a Prosecco in one hand and trying, metaphorically, to squeeze a meaningful ROI out of this whole caper. A lot of head nodding. A lot of jet setters. A lot of ‘not much in terms of useful takeaways’… until I noticed it. This tiny, googly eyed creepy crawler hanging from a designer bag over at the other end of the room. Someone whispers, ‘It’s a Labubu.’ Ten minutes pass. Everyone’s talking about it. And suddenly, this little weirdo has hijacked an otherwise…
