Daily Archive

May 05

  • Lifestyle

    The Secret to Long-Term Brand Love? It’s Not Paid Ads, It’s Community-First!

    Hola Sugarcups,  That “sort of an extrovert, sort of a ‘let’s shut the world out’ introvert middle ground”? Yeah, that’s me. But to be honest, it really all sort of depends on who’s in the room, what the atmosphere is like, and whether or not I’ve had enough coffee yet today. It’s sometimes the anonymous kid in the corner with the notebook, and other days I want to grab the microphone and stand at the front. So, typical consultant: read the room, flex, analyze. When I walked into our newest Grad Girl Marketing social mixer, I had no idea what…

  • Fashion

    Denim 3.0: Levi’s Rebrand Shows How to Marry Culture with Commerce

    Hola Sugarcups, That feeling of trying on jeans in a fitting room lit up with black lights, not knowing if you need them, want them, or capitalism is gaslighting the hell out of you: That was me. After the one-must-take-forever scroll on a pretty slow Saturday I saw her: Beyoncé. A roadside diner. A freezer that made me feel 90s Americana and 2025 all at once. Levi’s. It was a little different. And I knew right then that it wasn’t a happy accident but a strategic growth hack. It wasn’t just the jeans I was contemplating that moment. It was…