Hola Sugarcups, London is at the beginning of May. Cherry blossom, pub gardens, ice matcha back in rotation, suddenly all my consultants “working remotely” from park benches in kensington gardens, old school jazzed-up-half-a-deck. Stuck in-between brand strategy calls, retail mood-boards and being unimpressed-out-loud-whispering-anna-wintour-whilst-dosing-clients-on-every-town-fashion-trends report. Last week slumped-in-between-some-virtual-soho-house-meetings-and-a-morning-on-the-field-brainstorm-of-a-pitch-deck-for-an-imaginary-mocktail-brand, a friend from spicefusion- an upmarket indian asian fusion restaurant & bar tucked on Soho’s edges- with gold lighting, hip-hop thumkas, and private dining rooms booked out for weeks told me: “We crushing it. But the bar? Empty. Walk-in traffic? Plas. I scribbled on a napkin-between-meetings: this is not just a footfall problem.…
