Category

My Take on AI

  • brand-voice-ghostwriter-raw-and-toasted-by-Jasmin
    My Take on AI

    Every Fashion Founder Suddenly Talks Like a Lifestyle Podcast Host

    May 06 - By 

    Hola Sugarcups, Today, any fashion brand has an unlimited content resource. The most scarce and valuable content any industry has is content that is human and has a human brand voice. My email inbox has been flooded with fashion brands eager to talk all the while. From smaller indie London brands to mid size brands with real marketing teams and actual editors – they’ve all had a go with AI content tools and now they need our help to sound more human / like themselves. But how do we even sound like ourselves? And why is that even harder now…

  • TikTok-fashion-trend-raw-and-toasted-by-Jasmin
    My Take on AI

    The Most Dangerous Thing About TikTok Shop? It Works

    Apr 16 - By 

    Hola Sugarcups, Tik Tok Shop, the world’s biggest runway – and it has no idea if the clothing is worthy. There’s a complicated kind of love/hate relationship I have with Tik Tok Shop (I’ll let you decide which one is which). As a seller, I have to be serious about it, and it is very serious. US social commerce has already hit $100 billion this year. Tik Tok Shop alone will hit $23.4 billion in sales in 2026. There will be a 48% jump in annual sales and by the end of 2026 half of social media shoppers will have…

  • AI-Design-Moodboard-fashion-designers
    Fashion - My Take on AI

    AI Killed the Mood Board, Now What Do Designers Actually Do All Day?

    Apr 03 - By 

    Hola Sugarcups, The Mood Board is Dead! Imagine it: You’re at a vibrant, innovative technology event and you overhear a conversation that’s so captivating you just stop in your tracks. Well, that was me last month when I was in a discussion with a senior designer working for a fashion house in London, a mid-sized one. Here’s a person who had seen successive waves of “this is going to change everything” about AI, but remains grounded. This is what they said. “And what is really weird about AI is you feel like you need to justify yourself as a decision-maker.”…

  • AI-in-Fashion-2026-sustainability-raw-and-toasted-by-Jasmin-Majmudar
    My Take on AI

    The New “Fashion Core” Trends You’re Seeing Everywhere in 2026

    Jan 14 - By 

    Girls! I made this at 2am while scrolling last night!! The small fashion brands are having a moment. If you’re a lifestyle brand, bookmark this! Bye, bye trend chasing. Consumers want you authentic, honest, imperfect and purpose led. This is where the dollars are! It’s been a real mature year for fashion. Gen Z and Millennials aren’t interested in superficial trends and they’re calling out greenwashing. They want technology that works, clothing that is authentic to them and a brand that isn’t damaging the planet. You see this everywhere. Tik Tok and Instagram about how 2026 is the new 2016.…

  • Fashion - My Take on AI

    Is Emily in Paris Season 5 the Future of Fashion Marketing? (Spoiler: Yes and No)

    Dec 18 - By 

    Okay smarties, so this was the thing on Netflix today. Long live the bad-Parisian style, the cringy over-the-top-lifestyle! Today I’m sharing a free printable ebook with a check-list and journal prompts to help you get started on your new lifestyle. Today we have a date: A new capsule collection of three bags (two Baguette bags and a Peekaboo) with personalized tags emblazoned with the cult-hit Emily in Paris logo that’s dropping – and is now available at Fendi stores around the world and on Fendi’s website. And you thought this was just another celeb collab. A revolution is happening, right…

  • raw-and-toasted-ai-visual-search-fashion-app-GenZ-shopping
    My Take on AI

    Why AI Visual Search Fashion App Is Your New Bestie

    Sep 16 - By 

    Hola Sugarcups! Today I’m chatting about this “hot off the trending press” tech news – How AI Visual Search Fashion Apps Are Changing the Way Gen Z Shops Fashion (or, how I spent an entire day letting apps style me and somehow came out with a pair of black basic loafers in my cart) Morning Crisis: Closet vs. Me And most of the mornings, to be honest, the mornings when I open my eyes and hit the ground and walk to my wardrobe and open the wardrobe and say…to this client meeting I’ve got today…bombadum…I have blazer after blazer after…

  • Fashion - My Take on AI

    The Future of Fashion? Reclaimed, Repurposed, and Ridiculously Profitable

    Apr 23 - By 

    Hola Sugarcups, I’ll never forget the moment it clicked. Easter break is done, the shop floor is begging me to get out of the office and I probably should be getting back into my colour stories and signage drama, but before I do, I couldn’t leave you without this little long-weekend distraction… My bestie and I have always been obsessed with all things fashion, design and art. We’ve spent hours sharing each other shocking Reels, Pinterest Boards and Tik Tok videos of deconstructed jackets and hand-stitched bags and whatever else we could find that was both cool and questionable. But…

  • raw-and-toasted-prada-versace
    Fashion - My Take on AI

    Prada Buys Versace For £1.1B – Big Boss Energy & The Future Of UK Luxury Fashion

    Apr 13 - By 

    Hola Sugarcups, It’s one of those exceptions to a London morning in April: yes, we’ve got sunshine and you’re willing to pay for this very expensive flat white just so you can sit outside and ignore the outside world having an existential crisis. I’m doomscrolling on LinkedIn when BAM; news is broken: Prada has just sunk €1.1bn into Versace. The chat group goes OFF. “Bro, that’s a corporate mic drop.” Imagine the synergy “Prada was just like, ‘Yeah, I want that. Just give me the head of Medusa.'” This is so much more than just a branding change. Never before…

  • My Take on AI

    Before You Ghibli-fy Yourself Again… Read This First

    Apr 10 - By 

    Hola Sugarcups, The Ghibli AI Craze, Explained (By a Sucker Who Fell for It, Too) No joking – I was in the gutter. One second I am sipping an oat milk coffee and scrolling Tik Tok and the next second I am making myself look like a Studio Ghibli character about to get on the Catbus. And honestly? It was adorable. Wholesome. Dreamy AF! Of course, existential angst started to settle in, I stopped…questioning myself: Wait a sec…what am I just surrendering to this AI gizmo? And…what’s this thing even going to do with my mug? Time to get to…

  • My Take on AI

    A Cuppa, a Click, and a £153bn Market: My Take on the Retail Tech Show 2025

    Apr 08 - By 

    Hi fellow flat white technology-dwellers -Retail Tech Show 2025 was and (almost) is and what’s the feeling? One word – bang on! With cuppa in hand and our clap hand getting ever closer to forcing us to clap the fingers for more curiosity, I tiptoed through Olympia London whooping at retail rising again IRL and marveling at the pace it was racing back in the saddle. Biometrics at check out, AI avatar stylists advising you on which trainers to buy the retail paradise of UK was here. Here’s a few images of the espresso that spurred me into a full-on…