Hola Sugarcups, Today I was in a Zoom call with a fashion-tech startup pitching to a large retailer. Mid-pitch, a message popped up on my screen from a team leader: “hold on, Diljit just shut down the Met Gala”. I was over the moon (swoon) – him, an ivory. The legacy, the symbolism, the surgical styling – all in one. But more than just red-carpet arresting, this was brand architecture. Each and every detail from turban to ceremonial sword was saying something – to anyone beyond campaign copy. As a strategic consultant to brands on their positioning using partnerships, collaborations…
