Hola Sugarcups, almost 3 years down, I’m decoding London Street Style…

Okay, fashionistas, if you’ve ever walked around London and thought, How is everyone so effortlessly cool?, you’re not alone. London street style is an art all its own — part edgy, part classic and always unpredictable. The ideal pairing of high fashion, “I just threw this on” energy as well as the pièce de résistance is? There is no universal formula.

So if you’re a visitor looking to assimilate with the natives or just want a new wardrobe glow-up while you’re here, here’s your ultimate guide to dressing like a Londoner.

The Power of the Trench Coat

One item associated with London more than any other is a trench coat. It’s the holy grail of outerwear, ideal for unpredictable British weather (which, let’s be honest, is basically all the time). Classic beige à la Burberry? Timeless. Oversized and structured? Insta-approved. Thrifted and slightly worn? Even better.

✨ Londoner Tip: Pair with chunky boots and a crossbody bag for that “I woke up like this” vibe.

Layer It Up (Because Weather Drama Is Real)

Weathervane London has a personality disorder: sunny one minute, pouring the next. Solution? Master the layering game. Think oversized blazers worn over hoodies, slip dresses layered over turtlenecks, and blankets that double as big scarves.

✨ Londoner Tip: Carry an umbrella, but be haute about it. No flimsy, inside-out disasters here.

Chunky footwear = london must-have.

Chunky shoes are occasionally non-negotiable, whether it’s Dr. Martens, Prada loafers or the current Adidas Sambas. They’re practical (hi, cobblestone streets), stylish and all about main character energy.

✨ Londoner Tip: White sneakers are always a mainstay, but there are just as many Londoners wearing statement boots or colorful kicks.

Monochrome, but Make it Edgy

Black-on-black is a Londoner safe space.” But the trick? Textures and layers. Combine leathers, knits and tailored pieces for a sleek but never boring look.

✨ Londoner Tip: If you do need to inject some colour, let it be a statement piece — a vibrant bag or a fiery red lip.

Vintage, Darling!

London is thrift store paradise, and Londoners have mastered the art of mixing vintage with designer. From Brick Lane to Notting Hill, second-hand treasures are British fashion’s secret sauce.

✨ Londoner Tip: Mix up the old and the new with a vintage blazer and some fresh-faced sneakers.

Effortless Hair & Makeup

Londoners revel in that “I just rolled out of bed but look fab” aesthetic. Think: messy buns, natural waves, chill makeup with a bold lipstick or statement brows.

✨ Londoner Tip: Skip the heavy contour. Fresh-faced with dewy skin and a smudgy liner is the height of London cool.

The Dirty Little Secret: Dress for the Tube

Londoners don’t dress for the ‘gram, they dress for function. That translates to comfy shoes (heels? (likewise if you’re a superhero), and a bag large enough to accommodate an emergency snack.

✨ Londoner’s Note: Never, and I mean NEVER, stand on the escalator. What can you do: Stand to the right, walk to the left and avoid the ire of the morning commute army.

Conclusion: London Style = Confident Casual Dressing

The real secret to dressing like a Londoner? Confidence. London street style is not about following trends—it’s about twisting them, making them your own and owning each and every step like you’re strutting down Soho on a Friday night.

So throw on your trench, lace up your boots, and strut your way to London style chicness.

What’s your favourite London fashion classic? Leave a comment down below and let’s get chatting style!

Until next time,

Jasmin xx