Fashion Invasion: 3 London Brands To Stake a Bricks and Mortar in the United States

Hola Sugarcups,

Oh, the excitement is palpable, and why wouldn’t it be? The British (fashion brands) are stepping on the la la land, and they’re not just bringing tea, biscuits and crumpets this time – they’re bringing fashion with a capital ‘F’! I’m chuffed to see three of London’s most adored brands packing their bags and setting sail for the land of opportunity, all set to sprinkle a bit of that British charm on the American fashion landscape. With the latest Spring Fashion trends like Coquette, Mob wife aesthetics, Old Money and vibrant sneakers, London’s fashion charts a global rank in raising the fashion economics.

Starting with Hunza G, shall we?

It’s the brand that’s been hugging the bodies of the rich and famous with its super-stretchy, crinkly swimsuits. If it’s good enough for Rihanna and Kim K, it’s certainly good enough for us. The brand’s revival has been nothing short of a Cinderella story, with Georgiana Huddart at the helm, transforming the iconic ’80s label into a modern-day fairy tale. And with a pop-up store in West Hollywood, Hunza G is ready to make a splash on the other side of the pond.

Next up, Rixo.

Oh, Rixo, you had us at ‘vintage-inspired’. Henrietta Rix and Orlagh McCloskey, the dynamic duo behind the brand, have been wooing the British with their hand-painted silk dresses that scream ‘I’m not trying too hard, but look how effortlessly chic I am’. With a pop-up opening in SoHo, New York, Rixo is set to become the new best friend for every American woman who wants to add a touch of feminine vintage flair to her wardrobe.

And last but not least, Me+Em.

Clare Hornby’s brainchild is the answer to every busy woman’s prayers. Tailored blazers, chic knits, and the occasional elegant dress – Me+Em is like the Swiss Army knife of fashion; it has a solution for every occasion. With stores opening on Madison Avenue and soon in SoHo and East Hampton, Me+Em is ready to conquer the hearts (and wallets) of the American busy bees.

So, the question arises what can these British invaders bring to the American market that’s not already there? Well, aside from their unique styles and quintessential British wit, they bring a promise – a promise to dress world in clothes that tell a story, clothes that make one feel like they’re a part of an exclusive club, a club where everyone is fabulous, agree?

In conclusion, as an analyst, I must say, the arrival of these British brands is like a breath of fresh air in a market that’s already brimming with choices. It’s a bold move, but if history has taught us anything, it’s that the British have a knack for leaving their mark. So, it’s time for the US to roll out the red carpet and welcome these fashion pioneers with open arms.

Until next time,