Has AI Found Your Perfect Shade? Estee Lauder AI New Frontier

Hey there, Fashion-tech lovers!

I’m into this new hydration business — I’m drinking two liters of H2O a day, [and] your girl here is doing it. Why, you ask? Well, for one, they say it can solve the world’s problems (if only, right?), and also, I’ve landed this cool water bottle with hourly lines — drink on the hour!

But I am not going swimming in the sea of water benefits today. Instead, I have some juicy tech-beauty gossip to dish. The Estee Lauder Companies (ELC) has a new partner that everyone is talking about and do you know who that is? Yes, and these titans are making waves in that direction with an AI Innovation Lab in this new world of AI.

Prior to October 2023, imagine walking into a beauty store, and bam! The products start to chat you up as soon as you walk in, learning your likes and dislikes before you’ve even opened your mouth. Sounds wild, doesn’t it? But thanks to Microsoft’s Azure OpenAI Service and its shiny generative AI, this dream is quickly becoming our actuality. What really has me sold though is their emphasis on personalization. Forget the one-size-fits-all — we’re talking campaigns and products customized to meet your individual taste. ELC’s leveraging Microsoft’s AI magic to create experiences that are so on-the-nose, you’ll remember them. And it’s not for the sake of our happiness.

Companies such as ELC are leveraging the power of AI to be at the forefront of trends and to promptly churn out new and inventive products that resonate with consumers each time. But here’s the secret sauce: ELC is moving to prove it means what it says about inclusivity. I am loving their Voice-Enabled Makeup Assistant, built on Azure AI, as a total game-changer for our friends with visual impairment. It’s democratizing beauty, and that’s something I believe in. Like beauty that empowers, that uplifts, not just following a trend, right?

This ELC and Microsoft collab is bound to change the beauty game for the better, and I’m here for it. I can one hundred percent only imagine the amazing things that will be birthed out of this Artificial Intelligence Innovation Lab and I am so excited to be in the mix!

So what do you make of this tech-beauty mashup? Do name a comment and lets discuss!

Catch you in the next post,

XOXO,

Jasmin