Hola Sugarcups, Today, any fashion brand has an unlimited content resource. The most scarce and valuable content any industry has is content that is human and has a human brand voice. My email inbox has been flooded with fashion brands eager to talk all the while. From smaller indie London brands to mid size brands with real marketing teams and actual editors – they’ve all had a go with AI content tools and now they need our help to sound more human / like themselves. But how do we even sound like ourselves? And why is that even harder now…
