Hola Sugarcups, Paris department store BHV Marais has done exactly what UK High Street retailers have been encouraging Downing Street to do for years. The department store, located only a few hundred metres from Notre-Dame has announced that it will be cutting ties with Shein due to a decline in sales, and the closing of multiple concessions at the top of the store. Their new owners admit that while ‘having Shein has definitely helped protect our brand’ they have also admitted that Shein was actually a mistake to have because they’re the most modern, aggressive fashion brand. This is something…
Monthly Archive
June 2026
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Hola Sugarcups, We’ve all been there, gone into a Zara on Oxford Street and seen a blazer we know we just can’t afford. But, since a pattern cutter in Arteixo, drawing on 30 years of fashion experience, has cracked how they get the shoulders and lapel roll so perfect for this price. Break it down into three parts. What are they copying? What do they think is going to be viral? And what is the big risk they could either be the smartest retailers or total failures? It can be misleading because it is easily confused, but in fact they…