Monthly Archive

April 2026

  • TikTok-fashion-trend-raw-and-toasted-by-Jasmin
    My Take on AI

    The Most Dangerous Thing About TikTok Shop? It Works

    Apr 16 - By 

    Hola Sugarcups, Tik Tok Shop, the world’s biggest runway – and it has no idea if the clothing is worthy. There’s a complicated kind of love/hate relationship I have with Tik Tok Shop (I’ll let you decide which one is which). As a seller, I have to be serious about it, and it is very serious. US social commerce has already hit $100 billion this year. Tik Tok Shop alone will hit $23.4 billion in sales in 2026. There will be a 48% jump in annual sales and by the end of 2026 half of social media shoppers will have…

  • Fashion

    The New Rules of Looking Good: 5 Sustainable Fashion Signals Shaping 2026 in the UK and India

    Apr 14 - By 

    Hola Sugarcups, The newest scandalous way to get your holiday on in London… because getting green is totally hot right now baby. I’ve been in this for virtually a 10 years looking for that “perfect” white t-shirt, the “best” pair of denims, the bag to maintain my laptop-and look really good carrying it. And I’ll tell you, it’s a chore. Certainly. We get boosted with more “sustainable” sorts of apparel and use the term “is eco-friendly” so much that it truly is usually makes the activities ineffective as they could be, which are various dangerous good h2o companies. But 2026…

  • AI-Design-Moodboard-fashion-designers
    Fashion - My Take on AI

    AI Killed the Mood Board, Now What Do Designers Actually Do All Day?

    Apr 03 - By 

    Hola Sugarcups, The Mood Board is Dead! Imagine it: You’re at a vibrant, innovative technology event and you overhear a conversation that’s so captivating you just stop in your tracks. Well, that was me last month when I was in a discussion with a senior designer working for a fashion house in London, a mid-sized one. Here’s a person who had seen successive waves of “this is going to change everything” about AI, but remains grounded. This is what they said. “And what is really weird about AI is you feel like you need to justify yourself as a decision-maker.”…