Salutations Sugarcups, London Fashion Week is back and is bigger than ever Beautiful, and if you haven’t already scribbled all over the London Fashion Week 2025 calendar then one piece of advice – just shift the Pilates class. Because this season? It’s no longer just about fashion. It’s about culture, it’s about business, it’s about collab-heaven and digital pods stacked up along row after row of stands. I remember my first every London Fashion Week (a long while ago now – supposedly) when I was fresh out of marketing college and there I was, outside Somerset House, in a pair…
