Monthly Archive

August 2025

  • Dopamine dressing
    Fashion

    Dopamine Dressing: Wear What Makes You Happy This Summer

    Aug 29 - By 

    Hola Sugarcups, As the crisp fresh air and explosion of sunshines hues lands on the heart of London, no one can help but get excited. Although it is true that ‘July is the blind date with Summer’ it’s here.. A litter bit of summer is what the year is all about. Now is the time to jump on a fashion trend that you will spot 38% collection of high street brands this year. Join us.. Welcome to dopamine dressing, sassy sister of Barbiecore where your fashion page can not help but lift your spirits! The playful and fun vibe that…

  • fashion-over-50-sustainable-fashion-the-devil-wears-prada-S2-Raw-and-Toasted
    Fashion

    50 Is the New Fierce: Why Fashion Over 50 Women Are Dressing Better Than Your Favorite Influencer

    Aug 28 - By 

    Hola Sugarcups. Information you’ll forget after 50. Think again, fashion over 50 is not a thing. And it’s nothing to do with ‘age-appropriate’ dressing (honestly, that phrase should have been abolished alongside the ever-expanding power-suit, and the low-fat craze). It is about sartorial control. Because women who are bringing new style to 50, 60 and beyond are not just showing us how to dress, they’re doing it with intention, with power and with not fks given. Whether it’s Naomi Smith and her anti-trend look, to Cate Blanchett and her spoon-top sustainable look, there is a seismic shift about to occur…

  • louis-vuitton-beauty-launch-raw-and-toasted-by-jasmin
    Fashion - Lifestyle

    Louis Vuitton Beauty Launch: How to Build Brand Intimacy

    Aug 21 - By 

    Sugarcups, gather around If that Vuitton beauty launch didn’t make you stop scrolling to think, you might be missing the big branding swing of the decade. And it’s not just lipstick, it’s legacy, ritual, emotion onboarding in refillable containers – and the fun part…i am totally on it today. In a feedback loop of dupe discourse and sale prices, Vuitton just re-taught me that the game-changing marketing future will be scarily professional hands-off that bonds us; let me show you that campaign unlocked the moneymaking methodology behind emotion-led branding, technologized engagement, and microcollectible buying. All I did was, in the…

  • Autumn/Winter-Fashion-Trends-Raw-and-Toasted-by-Jasmin
    Fashion

    Leopard Print, Lace & a Bit of Marketing Magic: AW25

    Aug 14 - By 

    Hola Sugarcups, London, early am. Bums are wet from the pavement. Morning coffee is hot. The city is about to get itself into some kind of seasonality. I’m sitting by the window and watching folks dust off the knit, put on the fake fur, throw on the cheetah print and pixelate, to become one big walking mood board. If you’ve ever thrown up a campaign without an idea or tried to get a brand to resonate with people’s real priorities, then you know: fashion isn’t just about the clothes. Maybe you’ve already hit add three more definitions to the growing…

  • raw-and-toasted-by-jasmin-lionesses-england-football-champions
    Fashion

    What I Love About Lionesses Fashion Strategy

    Aug 04 - By 

    Hola Sugarcups, If you believed the Lionesses had studs and stunners on the pitch, just wait till you see their off-duty swagger. So today I’m getting into some style tea which I’m super passionate about the Lionesses’ style strategy. Not only the kits and kicks, but fierce boss energy in each outfit, press looks and Insta post. Let’s find out what our queens are owning the style pitch as much as the football one. It started with a blazer. Cream and black, tailored and delivered with finesse, worn by England’s Lionesses as they entered Downing Street to celebrate their landmark…