Hola Sugarcups, There’s something delicious about falling into the past, particularly if those fragile memories are adorned with delicate lace, tied into boned corsets, frilled with layered ruffles, and perched high in button-crowns to whisper “ballrooms by candlelight” and “secret love notes”. The Victorian Revival is one of the most romantic returnings for the Fall Winter 2025 collection and currently strutting the runway and fanning the flames on the ‘grams like “Stay with me; I promise it’ll never be boring, it’ll just be dramatic, full of detail, and moody as hell.” But as a brand strategy consultant, what fascinates me…
Monthly Archive
October 2025
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Okay, yes, it is a little bit of a downer… Skicore and everything good. So Tik Tok is going totally crazy for heat reactive equipment, or snowwear with a twist; the fabric changes colour, pattern or maybe transparency when heated. I love a video of somebody torching the crap out of a jacket to make it change: pretty cool (literally). If you thought the only way to combine fashion and technology in ski gear was on the Swiss slopes…Well…Think again, heat reactive fabrics are all the rage, and…E! All the coolest brands are doubling down on mashups with fashion, and…