Monthly Archive

September 2025

  • Fashion

    British Luxury Mood: Nostalgic, Strategic, and a Little Bit Feral

    Sup Sugarcups, to the message I got receipts and spreadsheets for what’s poppin off in British luxury as of late. Hii besties, the new wave of British luxury fashion is not the ‘what’s in the shops’ sort of British luxury fashion, the new wave of British luxury fashion is power moves, a longing cycle, a business family living in one gloriously glossy campaign. Can we please skip to 2025 and get over the onslaught of ‘ah yes, British luxury’ the Topshop renaissance, Billie Piper giving Russell & Bromley a heel-toxic injection of life. And, Topshop coming to your local department…

  • Fashion

    How to Be the Best-Dressed Strategist at LFW 2025

    Salutations Sugarcups, London Fashion Week is back and is bigger than ever Beautiful, and if you haven’t already scribbled all over the London Fashion Week 2025 calendar then one piece of advice – just shift the Pilates class. Because this season? It’s no longer just about fashion. It’s about culture, it’s about business, it’s about collab-heaven and digital pods stacked up along row after row of stands. I remember my first every London Fashion Week (a long while ago now – supposedly) when I was fresh out of marketing college and there I was, outside Somerset House, in a pair…

  • My Take on AI

    Why AI Visual Search Fashion App Is Your New Bestie

    Hola Sugarcups! Today I’m chatting about this “hot off the trending press” tech news – How AI Visual Search Fashion Apps Are Changing the Way Gen Z Shops Fashion (or, how I spent an entire day letting apps style me and somehow came out with a pair of black basic loafers in my cart) Morning Crisis: Closet vs. Me And most of the mornings, to be honest, the mornings when I open my eyes and hit the ground and walk to my wardrobe and open the wardrobe and say…to this client meeting I’ve got today…bombadum…I have blazer after blazer after…

  • Fashion

    Dopamine Dressing Is A New Pineapple On Pizza

    Hola Sugarcups I need to get this off of my chest because it’s been brightening up my wardrobe, my mood and my analytics dashboard – dopamine dressing. By these last couple months of scrolling through your ‘gram/Tik Tok feed, do you ever stop and look at your feed and think “everyone looks like they are shopping at the same place and I want to go there too?” If you are asking yourself where the tomato shaped bag or a bubble gum pink blazer are trending, you are probably asking yourself what is even going on with 2025. As an analyst…