Hola Sugarcups, London, early am. Bums are wet from the pavement. Morning coffee is hot. The city is about to get itself into some kind of seasonality. I’m sitting by the window and watching folks dust off the knit, put on the fake fur, throw on the cheetah print and pixelate, to become one big walking mood board. If you’ve ever thrown up a campaign without an idea or tried to get a brand to resonate with people’s real priorities, then you know: fashion isn’t just about the clothes. Maybe you’ve already hit add three more definitions to the growing…
