Monthly Archive

July 2025

  • Fashion

    Paris Haute Couture Week Reveal New Consumer Psychology for Creators

    Hola Sugarcups, bonjour Paris Haute Couture Week I woke up like this… 48 notifications before I even clicked for the first cup of coffee. Product launches, designer unveilings, AI textiles, celeb integrations, trend predictions… And only 1 conclusion: Paris Haute Couture Week 2025 is over & the numbers prove it. But this time it was not only about creative inspiration. The collections brought of an emotional transaction, fleeting identity & socio-cultural transition. What I saw was strategic. It’s no longer just the fabric of the garments, but the fabric of the relationships! And if I had to one-word this runway then…

  • Fashion - Lifestyle

    Lemontini Is the New Aperol Spritz – But for Your Lips!

    Hola Sugarcups, say hi to Lemontini! It’s summer, summer, summer time and Hailey Beiber just gives us the most perfect summer lip tint of summer, Lemontini. Your new citrus, shimmer and star quality of gloss yellow is in house! Hydrated? Check. All those Vitamin C feels? Check. It’s giving cocktail on the lips, SPF on the cheeks and no room for dullness. So here it is: the new Rhode Lip Peptide Tint, Hailey Bieber’s newest home-ised goods – you know it, Lemontini, who smells like a Lemon Drop Martini (look, the only way some of us will get to go…