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Fashion

  • Raw and Toasted blog
    Fashion

    Denim 3.0: Levi’s Rebrand Shows How to Marry Culture with Commerce

    May 05 - By 

    Hola Sugarcups, That feeling of trying on jeans in a fitting room lit up with black lights, not knowing if you need them, want them, or capitalism is gaslighting the hell out of you: That was me. After the one-must-take-forever scroll on a pretty slow Saturday I saw her: Beyoncé. A roadside diner. A freezer that made me feel 90s Americana and 2025 all at once. Levi’s. It was a little different. And I knew right then that it wasn’t a happy accident but a strategic growth hack. It wasn’t just the jeans I was contemplating that moment. It was…

  • Fashion - My Take on AI

    The Future of Fashion? Reclaimed, Repurposed, and Ridiculously Profitable

    Apr 23 - By 

    Hola Sugarcups, I’ll never forget the moment it clicked. Easter break is done, the shop floor is begging me to get out of the office and I probably should be getting back into my colour stories and signage drama, but before I do, I couldn’t leave you without this little long-weekend distraction… My bestie and I have always been obsessed with all things fashion, design and art. We’ve spent hours sharing each other shocking Reels, Pinterest Boards and Tik Tok videos of deconstructed jackets and hand-stitched bags and whatever else we could find that was both cool and questionable. But…

  • Fashion

    How Dior’s Kyoto Show Redefined Experiential Marketing in Luxury Fashion

    Apr 18 - By 

    Hola Sugarcups, Meanwhile, last week To-Ji Temple, Kyoto, UNESCO heritage site, 8th century, Dior Pre-Fall 2025 collection. It was covered by the fashion press as follows in terms of embroidery, shapes and details. But what interested me was not the collection, but how it was presented. An experiential brand positioning case study for the post-aesthetic economy: immersion art… Read more Sorry, I do think that these brands – the early-stage, emerging brands in fashion, lifestyle, wellness and travel – really should’ve been paying a lot more heed to this. It wasn’t couture. It was code. What Dior Actually Did: An…

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    Fashion - My Take on AI

    Prada Buys Versace For £1.1B – Big Boss Energy & The Future Of UK Luxury Fashion

    Apr 13 - By 

    Hola Sugarcups, It’s one of those exceptions to a London morning in April: yes, we’ve got sunshine and you’re willing to pay for this very expensive flat white just so you can sit outside and ignore the outside world having an existential crisis. I’m doomscrolling on LinkedIn when BAM; news is broken: Prada has just sunk €1.1bn into Versace. The chat group goes OFF. “Bro, that’s a corporate mic drop.” Imagine the synergy “Prada was just like, ‘Yeah, I want that. Just give me the head of Medusa.'” This is so much more than just a branding change. Never before…

  • Fashion

    The Spring 2025 Trends to Make Your Closet Scream “Main Character”

    Apr 06 - By 

    Hola Sugarcups – – defrosting is defrosting, the birds are chirping and your winter coat? She’s been waiting to exhale. Yep, Spring 2025 has landed and she came in with some much needed attitude. Whatever your latest source of manifest brunch on the roof, picnic-ing in the park or new love for slaying your morning coffee run, your wardrobe is about to have a glow up. We’re talking textures of “models in a field”, the soft girl aesthetic & styles that say “i didn’t even try but still lit”. And ready to fill that closet with new updates that still…

  • Fashion

    Pack Like A Pro: The Ultimate Summer Beach Holiday Packing List 2025

    Apr 01 - By 

    Hola Sugarcups, It’s been a minute! As you can see I’ve been brunching my way through Notting Hill, spring cleaning my summer wardrobe and refreshing my coastal grandma look so now the sun has finally appeared (much like that flaky brunch date who swore they’d see you but just never did) I’m ready to get into some style chat – and especially on the very key things to pack for your beach holiday summer 25. So go ahead and make yourself a nice little iced-cold pressed doca and get comfortable, because we’re about to pack a suitcase of total style…

  • Fashion - Lifestyle

    French Manicure 2.0: How to Wear It Without Giving 2006 WAG Energy

    Mar 27 - By 

    Hola Sugarcups, Let’s get down to business (nails). Or rather, French manicures. The OG, the one that dominated 2000s WAG culture. Imagine Victoria Beckham c.2006 World Cup, extra-large shades, a spray tan so deep you might as well call it mahogany and those unapologetically chunky white tips. Iconic? Sure. Timeless? Not so much. But women, the French Manicure is given for you again – and no, we’re not talking concerning the catastrophic Tippex situation you rocked at your high school prom. New French is trendy, subtle and so Parisian that it may probably make you look like you did not…

  • Fashion

    “Big Trench Coat Energy” – How to Nail the Look This Season (Kendall Jenner Vibe)

    Mar 25 - By 

    Hola Sugarcups, Spring has officially sprung, and the birds are chirping, but Kendall Jenner has officially set the tone for coat wishes thanks to an outerwear piece that seems to have been snatched straight out of the core of the planet. And, yes, we need to get into it. The Trench That’s Delivering ‘One Coat to Rule Them All’ You know the drill- it’s your spring fashion conundrum of: do I get roasted in this wool coat, or freeze for the fit. You know who’s got the answer? Kendall Jenner: she’s over here rocking a knee-high sheer trench (and yes,…

  • Fashion

    The London Street Style Formula: Key Pieces Every Brit Swears By

    Mar 24 - By 

    Hola Sugarcups, 3 years and counting… I am bringing you London Street Style… Okay, fashion lovers, if you’ve been walking around London and muttered to yourself, How are people out here so effortlessly chic? Same. London street style is one of the greatest things that has ever happened to the world – it ranges from edgy to traditional and all. In. Between. How to style it? There’s not one tried-and-true recipe. And whether you’re visiting and just want to look a little more like a local or you need to update your wardrobe on your trip to the capital, this…

  • Fashion

    10 Hottest Products At the Moment: What You All Are Wearing, Carrying & Obsessing Over

    Mar 12 - By 

    Hola Sugarcups, we are talking hottest products that are going viral in 2025! All right, style fam, allow’s get to what is trending. If you have actually cruised your way through Tik Tok, Instagram or merely inhabited the style galaxy of late, its most likely you have actually observed some items that are owning the streets, your FYP and your wishlist. We rounded up the 10 most coveted things around the world, from cult bags to the most comfortable (but make it fashun) products that everyone and their posh mum are desperately trying to buy. Row Margaux Bag Minimalist but make…