Category

Fashion

  • Fashion

    Chinese Gen Z Is Bringing Sleepwear to the Office — and We’re Obsessed 🛌

    Mar 05 - By 

    Hola Sugarcups, office dress codes? Gen Z in China said, “Nah, we’re good” – and sleepwear is now officially professional attire. Hello to all the dreamers and rule breakers- there’s a new fashion rebellion happening among China’s Gen Z working class. Here’s the lowdown on what it is: Comfy corporate bs all day every day. You might’ve thought all the hype surrounding quiet quitting was all that was disrupting your office life – think again. The newest trend? Working dressed in bed (yes, you read that correctly), from silk sleep robes to giant hoodie sweats and slippers, and no, you’re…

  • Fashion - My Take on AI

    Why You NEED a Retail Calendar for Your Fashion Biz (And How AI Toolbar Makes It Stupid Easy)

    Feb 20 - By 

    Hola Sugarcups, behind the scenes of this looks coming your way so let me introduce you to Retail Calendar Not using a retail calendar for your fashion biz is equivalent to dressing in the dark. Sure, maybe you can get by with one look, but more often than not, you’ll be a walking fashion fail. And we’re not about that life. So if you’re “in the game” (whether you’re running a boutique, doing the merchandising thing, or crunching the numbers behind the scenes), YOU NEED a retail calendar! It’ll save your sanity, help you not let massive selling seasons get…

  • Fashion

    Is Thrift Fashion the Future? The Ultimate Clothing Thrift Platforms in London

    Jan 05 - By 

    Hello Sugarcups, Let’s Talk Thrifting! If there’s one crossover that fashion lovers and sustainability advocates can agree on, it’s that the act of thrifting is no longer a trend: It’s a full-on movement. Gone are the days that fast fashion controls the industry and in 2024, London is forefront in the second-hand revolution. With thrift fashion providing unique pieces, sustainability and budget-friendly finds, the question isn’t when thrifting will conquer the future it’s just how soon it will take over fully. So, what are the top thrift spots in London? Whether you’re searching for luxe vintage, Y2K streetwear, or timeless staples, these premier clothing…

  • Fashion - Lifestyle

    The London-Based Influencers You Must Follow Right Now

    Dec 15 - By 

    Hello Sugarcups, Let Us Discuss London’s Fashion Tastemakers! This is a city that is Style capital of the world and just a way of life and we’re heading straight to the movers and shakers of the game for style and inspo on our feeds, from their fully-loaded wardrobes and their fresh fits (from the most on-point highstreet stores to the fringest fringes). If you’re after some style inspo, some fitsp0 or just a new obsession to add to your scroll, these London power players should be at the top of your radar right now. Now, grab an oat milk latte…

  • Fashion

    The Best Dressed Of The Week: Zendaya The Hottest New Fashion Icon In Hollywood & Tips On How To Steal Her Style

    Nov 05 - By 

    Hello Sugarcups Here’s The Queen Of Hollywood Fashion. If there’s one celeb who’s been dominating both the fashion game on runways and streets, it’s got to be Zendaya. Girl is a style icon.” From drawing on vintage Hollywood glamour, futuristic forward looks to everyday chill vibes, she effortlessly applies that aesthetic in a way that makes everyone think we were born wardrobe-challenged. Zendaya’s wardrobe is also a master class on the power of confidence, and always a reminder on the importance of a good stylist (shout-out to Law Roach). So, let’s take a look at what makes Zendaya’s style so…

  • Fashion

    London’s New Fashion Rebels: The Trends That Are Breaking the Rules in 2024

    Sep 20 - By 

    Hola Sugarcups, Let’s Talk Fashion Revolution! If there’s one thing us weathermen of fashion know, it’s that THE RULES WERE MADE TO BE BROKEN. Or at the very least, someone was supposed to be doing the breaking – and ’24 is giving us the opportunity to do so. Now that London’s middle finger to the rule book, making the streets a runway for a moment, is being ignored, it’s left us with a season that can be what they want it to be. So, are you with me? London’s Runways, not Afraid to Break the Rules For fall 24, that…

  • Fashion - My Take on AI

    Azura Fashion Group: The New Kid on the Block

    Jun 09 - By 

    Hola Sugarcups, With a cup of tea in hand, let me discuss the recent news in the fashion industry. We Londoners love a good revolution, don’t we? Well, this one isn’t about toppling the monarchy, but it is equally thrilling. Sustainable fashion and AI are the core of Azura Fashion Group! Azura, the global leader in the creation of sustainable and circular fashion tech have announced a revolutionary AI model that will change the course and future of the fashion world. Now, I know what you’re thinking: “But we know AI in fashion! What’s next, robots strutting the runway?” But bear with me, this is some seriously…

  • Fashion

    Fashion Invasion: 3 London Brands To Stake a Bricks and Mortar in the United States

    Apr 25 - By 

    Hola Sugarcups, The anticipation is thick in the air — and why wouldn’t it be? So step inside and shelf any la la thoughts in your mind coz the British (fashion brands) are in town and this time there’s no tea, biscuits and crumpets – Oh no! They’ve brought along fashion with a capital ‘F’! I’m chuffed to see three of London’s most beloved brands packing their bags and setting sail for the land of opportunity, where they will no doubt add a bit of British sparkle to the American fashion scene. With the latest spheres of Spring Fashion like Coquette, Mob wife…

  • Jorts Spring Fashion 2024
    Fashion

    Jorts Are The New Spring Fashion Favorite – Do You Dare to Wear?

    Apr 24 - By 

    Hola Sugarcups, Blimey, it’s that time of the year again in London when the streets are about to become a whole lot cheekier and that’s thanks to the latest fashion trend, jorts! Yes, those denim daisies are blooming up and down pavements, from Shoreditch to Southbank and it’s not just the pigeons that are delighted. I wasn’t sure whether to recommend pedal pushers (also known as jort this time of the year) created by the power of Kylie Jenner on my previous post but jorts are absolutely smashing! It’s the clothes we already have, and let’s face it, we’ve all…

  • Fashion

    How A Mid-Sized, 30s Feel About Kendall Jenner’s Pedal Pushers Trend

    Mar 28 - By 

    Hola Sugarcups, Its 2024 and our tiktok and instagram are having the time of their life with Y2K fashion and no other than the legendary kendall jenner’s Pedal Pushers and that made my day. The fabulous style influencer with a wild ‘gram following’ has a go-ahead for this sartorial regimen. The internet is obsessed with kendall jenner’s Pedal Pushers- these calf-length trouseres ruled the fashion scene in the ’50s and ’60s. Today I will be talking about this Y2K trend is it a comeback or just kendall jenner. These were guaranteed in the long pant length on the winters for…