Category

Fashion

  • fashion-over-50-sustainable-fashion-the-devil-wears-prada-S2-Raw-and-Toasted
    Fashion

    50 Is the New Fierce: Why Fashion Over 50 Women Are Dressing Better Than Your Favorite Influencer

    Aug 28 - By 

    Hola Sugarcups. Information you’ll forget after 50. Think again, fashion over 50 is not a thing. And it’s nothing to do with ‘age-appropriate’ dressing (honestly, that phrase should have been abolished alongside the ever-expanding power-suit, and the low-fat craze). It is about sartorial control. Because women who are bringing new style to 50, 60 and beyond are not just showing us how to dress, they’re doing it with intention, with power and with not fks given. Whether it’s Naomi Smith and her anti-trend look, to Cate Blanchett and her spoon-top sustainable look, there is a seismic shift about to occur…

  • louis-vuitton-beauty-launch-raw-and-toasted-by-jasmin
    Fashion - Lifestyle

    Louis Vuitton Beauty Launch: How to Build Brand Intimacy

    Aug 21 - By 

    Sugarcups, gather around If that Vuitton beauty launch didn’t make you stop scrolling to think, you might be missing the big branding swing of the decade. And it’s not just lipstick, it’s legacy, ritual, emotion onboarding in refillable containers – and the fun part…i am totally on it today. In a feedback loop of dupe discourse and sale prices, Vuitton just re-taught me that the game-changing marketing future will be scarily professional hands-off that bonds us; let me show you that campaign unlocked the moneymaking methodology behind emotion-led branding, technologized engagement, and microcollectible buying. All I did was, in the…

  • Autumn/Winter-Fashion-Trends-Raw-and-Toasted-by-Jasmin
    Fashion

    Leopard Print, Lace & a Bit of Marketing Magic: AW25

    Aug 14 - By 

    Hola Sugarcups, London, early am. Bums are wet from the pavement. Morning coffee is hot. The city is about to get itself into some kind of seasonality. I’m sitting by the window and watching folks dust off the knit, put on the fake fur, throw on the cheetah print and pixelate, to become one big walking mood board. If you’ve ever thrown up a campaign without an idea or tried to get a brand to resonate with people’s real priorities, then you know: fashion isn’t just about the clothes. Maybe you’ve already hit add three more definitions to the growing…

  • raw-and-toasted-by-jasmin-lionesses-england-football-champions
    Fashion

    What I Love About Lionesses Fashion Strategy

    Aug 04 - By 

    Hola Sugarcups, If you believed the Lionesses had studs and stunners on the pitch, just wait till you see their off-duty swagger. So today I’m getting into some style tea which I’m super passionate about the Lionesses’ style strategy. Not only the kits and kicks, but fierce boss energy in each outfit, press looks and Insta post. Let’s find out what our queens are owning the style pitch as much as the football one. It started with a blazer. Cream and black, tailored and delivered with finesse, worn by England’s Lionesses as they entered Downing Street to celebrate their landmark…

  • Fashion

    Paris Haute Couture Week Reveal New Consumer Psychology for Creators

    Jul 16 - By 

    Hola Sugarcups, bonjour Paris Haute Couture Week I woke up like this… 48 notifications before I even clicked for the first cup of coffee. Product launches, designer unveilings, AI textiles, celeb integrations, trend predictions… And only 1 conclusion: Paris Haute Couture Week 2025 is over & the numbers prove it. But this time it was not only about creative inspiration. The collections brought of an emotional transaction, fleeting identity & socio-cultural transition. What I saw was strategic. It’s no longer just the fabric of the garments, but the fabric of the relationships! And if I had to one-word this runway then…

  • Raw-and-toasted-blog-by-Jasmin-Lemontini-Hailey-Bieber-Rhode-Lip-Tint
    Fashion - Lifestyle

    Lemontini Is the New Aperol Spritz – But for Your Lips!

    Jul 08 - By 

    Hola Sugarcups, say hi to Lemontini! It’s summer, summer, summer time and Hailey Beiber just gives us the most perfect summer lip tint of summer, Lemontini. Your new citrus, shimmer and star quality of gloss yellow is in house! Hydrated? Check. All those Vitamin C feels? Check. It’s giving cocktail on the lips, SPF on the cheeks and no room for dullness. So here it is: the new Rhode Lip Peptide Tint, Hailey Bieber’s newest home-ised goods – you know it, Lemontini, who smells like a Lemon Drop Martini (look, the only way some of us will get to go…

  • Labubu-charm-raw-and-toasted-blog
    Fashion - Lifestyle

    Labubu Love: The Charm with Unstoppable Appeal

    Jun 18 - By 

    Hola Sugarcups,  The Consultant’s Nightmare and a Marketers’ Paradise! I was at a Fintech event in Mayfair, holding a Prosecco in one hand and trying, metaphorically, to squeeze a meaningful ROI out of this whole caper. A lot of head nodding. A lot of jet setters. A lot of ‘not much in terms of useful takeaways’… until I noticed it. This tiny, googly eyed creepy crawler hanging from a designer bag over at the other end of the room. Someone whispers, ‘It’s a Labubu.’ Ten minutes pass. Everyone’s talking about it. And suddenly, this little weirdo has hijacked an otherwise…

  • raw-and-toasted-Rhode-Elf-Beauty-Acquisition
    Fashion - Lifestyle

    This Is How Rhode Mastered the Art of Luxury Minimalism

    Jun 03 - By 

    Hola Sugarcups, Rhode has just changed the definition of a beauty exit- and E.l.f. understands it. Alright. For the record? When Hailey Bieber introduced Rhode in 2022, I was skeptical. I recall scrolling past it, saying, “Ugh. Another celebrity skincare line? Because the world is just clamoring for more hyaluronic acid in a beige bottle, of course.” I am in the business of brand strategy. I’ve seen it all before: glamorous founder, abundant hype, forgettable product – and a PR team doing the cheerleading. So sure, I thought for sure Rhode was going to be another blip in the radar.…

  • raw-and-toasted-food-fashion-trend
    Fashion

    The Food Fashion Trend Is the UK’s Next Big Branding Hack – Here’s Why

    May 29 - By 

    Hola Sugarcups, Okay okay okay fashion is so hungry today I’m talking Food Fashion why your ‘Why my Insta feed is full of bows on cake’. I follow you on IG I am sure you will have a designer bag next to some perfect pasta or a girl in her new designer clothes snarfing down a donut. What is all this food fashion nonsense?! So I was mid power-through a brand deck yesterday and I needed a snack. All of you – so predictable. So I treated myself to a snack which was an avocado sandwich because, forever and always…

  • raw-and-toasted-chelsea-in-bloom
    Fashion - Lifestyle

    Chelsea in Bloom Is the Ultimate Influencer Magnet-Brands, Activate This!

    May 21 - By 

    Hola Sugarcups,  Chelsea in Bloom 2025: Where the flowers meet the future of marketing. We aim to prove to London we’re not so dull once a year before she turns back to her grey, old self. Chelsea in Bloom is here and the city’s thrust itself into the most ostentatious flowery corset so that even springtime’s half as afraid of it. And I inevitably had to explore just how much marketing brilliance could be packed into the fields of flower signage. Theme for this year’s displays: Flowers in Fashion – or, if you want it elaborately delicate, a digital wonderland…