Category

Fashion

  • Fashion - My Take on AI

    Is Emily in Paris Season 5 the Future of Fashion Marketing? (Spoiler: Yes and No)

    Dec 18 - By 

    Okay smarties, so this was the thing on Netflix today. Long live the bad-Parisian style, the cringy over-the-top-lifestyle! Today I’m sharing a free printable ebook with a check-list and journal prompts to help you get started on your new lifestyle. Today we have a date: A new capsule collection of three bags (two Baguette bags and a Peekaboo) with personalized tags emblazoned with the cult-hit Emily in Paris logo that’s dropping – and is now available at Fendi stores around the world and on Fendi’s website. And you thought this was just another celeb collab. A revolution is happening, right…

  • winter-wonderland-2025-fashion-stylist-guide
    Fashion - Lifestyle

    London Winter Wonderland 2025: What’s New & What to Wear

    Nov 20 - By 

    If you have never attempted a London winter without looking as though you have been picked up from the side of the road and dropped into your fat suit… then I tip my hat (and all of yours) to you (and everyone else has survived it). this is not a normal winter. This is the winter where you’d be certain that the cold hates us, but this year – no matter how hot or cold, no matter how long I have to wait in the queue: I will make my way into the queue through the queue to Winter Wonderland…

  • black-friday-sustainable-deals
    Fashion

    Black Friday But Planet‑Friendly: How To Nab Deals That Last (10 Saintly Deals)

    Nov 15 - By 

    Black Friday was the Olympics of overconsumption… I can see my younger self racing down Colaba Causeways and Fashion Streets (Mumbai, India), a toffee nut latte in hand and a “high” from the absurd bribe of 70% off. Flash forward to November 2025 I still hunger for the experience but I yearn as much for the afterglow (sans guilty pleasures). I lust for the smart cart – eco-wise, wallet-wise, planet-wise, and far more dress-wise. This is my tribute from impulse-buy to savvy-shop, how to think for deals, date your wardrobe and display your sustainable-living smirk on this season’s frenzy. 2025…

  • quarter-zip-sweater-raw-and-toasted
    Fashion

    3 Ways Quarter Zip Sweatshirts Prove To Be A Sigma💙

    Nov 04 - By 

    But, only in 2025, ‘Tik Tok’ made the call and branded it Quarter Zip Dude’ vibe For too long, the quarter-zip has been seen as the uniform for a: Canaray wharf bank or b: internet/web3 ‘influencer’ bro. Until then, the Gen Z rolls up their sleeves to make it their own. Taking it to the next level for a new modern version of minimal-but-henceforth-meaning entrepreneurs + micro.influencers. The ‘quarter zip movement’ is already in motion. The perceptive Z Tik Tok guys are adopting an associated ‘look’ as an identifier of ‘schmickness’, with the more purposeful nature of ‘an aesthetic’ quickly…

  • raw-and-toasted-blog-by-Jasmin-fashion-lifestyle-tech
    Fashion

    Lace, Longing and Luxury: The Victorian Revival Captivating AW25

    Oct 28 - By 

    Hola Sugarcups, There’s something delicious about falling into the past, particularly if those fragile memories are adorned with delicate lace, tied into boned corsets, frilled with layered ruffles, and perched high in button-crowns to whisper “ballrooms by candlelight” and “secret love notes”. The Victorian Revival is one of the most romantic returnings for the Fall Winter 2025 collection and currently strutting the runway and fanning the flames on the ‘grams like “Stay with me; I promise it’ll never be boring, it’ll just be dramatic, full of detail, and moody as hell.” But as a brand strategy consultant, what fascinates me…

  • skicore-genz-trend-forecast-raw-and-toasted-blog
    Fashion

    Skicore Style 2025: How to Nail the Luxe Alpine Look This Autumn

    Oct 13 - By 

    Okay, yes, it is a little bit of a downer… Skicore and everything good. So Tik Tok is going totally crazy for heat reactive equipment, or snowwear with a twist; the fabric changes colour, pattern or maybe transparency when heated. I love a video of somebody torching the crap out of a jacket to make it change: pretty cool (literally). If you thought the only way to combine fashion and technology in ski gear was on the Swiss slopes…Well…Think again, heat reactive fabrics are all the rage, and…E! All the coolest brands are doubling down on mashups with fashion, and…

  • British-luxury-fashion-trend-raw-and-toasted-by-Jasmin
    Fashion

    British Luxury Mood: Nostalgic, Strategic, and a Little Bit Feral

    Sep 25 - By 

    Sup Sugarcups, to the message I got receipts and spreadsheets for what’s poppin off in British luxury as of late. Hii besties, the new wave of British luxury fashion is not the ‘what’s in the shops’ sort of British luxury fashion, the new wave of British luxury fashion is power moves, a longing cycle, a business family living in one gloriously glossy campaign. Can we please skip to 2025 and get over the onslaught of ‘ah yes, British luxury’ the Topshop renaissance, Billie Piper giving Russell & Bromley a heel-toxic injection of life. And, Topshop coming to your local department…

  • London-Fashion-Week-2025-Spring-Summer-2026-raw-and-toasted-by-Jasmin
    Fashion

    How to Be the Best-Dressed Strategist at LFW 2025

    Sep 18 - By 

    Salutations Sugarcups, London Fashion Week is back and is bigger than ever Beautiful, and if you haven’t already scribbled all over the London Fashion Week 2025 calendar then one piece of advice – just shift the Pilates class. Because this season? It’s no longer just about fashion. It’s about culture, it’s about business, it’s about collab-heaven and digital pods stacked up along row after row of stands. I remember my first every London Fashion Week (a long while ago now – supposedly) when I was fresh out of marketing college and there I was, outside Somerset House, in a pair…

  • dopamine-dressing-raw-and-toasted-by-Jasmin
    Fashion

    Dopamine Dressing Is A New Pineapple On Pizza

    Sep 01 - By 

    Hola Sugarcups I need to get this off of my chest because it’s been brightening up my wardrobe, my mood and my analytics dashboard – dopamine dressing. By these last couple months of scrolling through your ‘gram/Tik Tok feed, do you ever stop and look at your feed and think “everyone looks like they are shopping at the same place and I want to go there too?” If you are asking yourself where the tomato shaped bag or a bubble gum pink blazer are trending, you are probably asking yourself what is even going on with 2025. As an analyst…

  • Dopamine dressing
    Fashion

    Dopamine Dressing: Wear What Makes You Happy This Summer

    Aug 29 - By 

    Hola Sugarcups, As the crisp fresh air and explosion of sunshines hues lands on the heart of London, no one can help but get excited. Although it is true that ‘July is the blind date with Summer’ it’s here.. A litter bit of summer is what the year is all about. Now is the time to jump on a fashion trend that you will spot 38% collection of high street brands this year. Join us.. Welcome to dopamine dressing, sassy sister of Barbiecore where your fashion page can not help but lift your spirits! The playful and fun vibe that…