Hola Sugarcups, Let’s Talk Fashion Revolution!
If there’s one thing us weathermen of fashion know, it’s that THE RULES WERE MADE TO BE BROKEN. Or at the very least, someone was supposed to be doing the breaking – and ’24 is giving us the opportunity to do so. Now that London’s middle finger to the rule book, making the streets a runway for a moment, is being ignored, it’s left us with a season that can be what they want it to be. So, are you with me?
London’s Runways, not Afraid to Break the Rules
For fall 24, that runway energy, so to speak, was all about legend. Snowsuits, buttered puffa jackets, deconstructed suiting pieced back together in a haphazard everything-but-the-kitchen-sink survivalist style, safety pins everywhere; soccer jerseys oversized with complimentary neon-green joggers and a corset. Rules? Who needs ’em? Poke a hole in your gym jams with your neon-pink needle.
Was there a single designer that really stood out for you? Any particular collection? Conner Ives His was a tsunami of risk, a mouthful cupcake of dizzying Y2K memories and 00s grunge all blended into a hyper intense, millenial-Zennial trip. I love that shredded denim – heathered to look like a painful hangover – paired with this nauseating excess of mismatched, high octane clashes of colour that just shouldn’t work – but do, welcoming you to the still-slacker London.
AI in Fashion: The New Stylist?
And another love-AI. That tech & fashion duo are even more irresistible. TECH: We’ve always been aware that AI was the assistant lurking behind the scenes, but now, it’s tempting us with a new line of accessories we never realised we were craving, from Estee Lauder’s AI powered colour matching tech for personalized beauty, and a London based fashion start-up has developed an AI that can forecast trends up to five years ahead of a garment hitting the streets.
The strangest? The A.I. even advises what to wear based on your thinking. What’s going on? Well it suggested that you got that weirdly crazy print combo on that you always wanted to do but never thought you could get away with. I clicked next and yes of course it knew me a little too well as it just suggested I wear the latex trenchcoat and cowboy boots and I did.
The “Ugly” Trend, You’re All Secretly Obsessed With It
In case you’re about to stuff absurd loafers, actually enormous unflattering sweaters, and large denim again into your fundamental closet of “I want nothing to do with this,” I have some dangerous information. Trend designers are actually attempting to make us really feel simply the best amount of insecure about what’s fashionable proper now, it is “that is ugly but additionally good.”
And how do you kill this trend, you wonder? Confidence, my darling. In that spacey, “what-is-that-dress-like-I-made-it-for-me-so-hahaha” kind of way.
London Vs. New York Vs. Paris – The inaugural…
Consider this: London is not Paris and New York If Paris offers you all these results on fashionable style and smooth maintenance style and New York best offers you one kind of nihilism then London offers you the first Trend on a form of an entire style. Approach yourself to Punk looks, wild fierce dresses, and a loud bang of streetwear.
Aren’t we going to make London the second sexiest city in the world? Point being? London gets a point here – because, well, this one could go either way, to be honest.
How Street Style Is Merging Into The New Couture
Beat the season-to-season runway – the street’s the runway, so to speak. Let’s be honest: it is all of us who are now trend-setters, thanks to the wonders of social media, and the brands are just along for the ride. The ‘anything goes’ is, well, not ‘anything goes’ – the girl you saw on Oxford Street in the vintage wedding dress with Doc Martens may very well be wearing this season’s looks.
Luxury houses? They’re taking notes.
Genderless Fashion: Why It’s More Than Just a Trend
It’s evolving fast, and I am all for it. Genderless fashion isn’t new, just becoming more popular. We are inspired by progressive brands like Harris Reed and Art School that believe in no gender for their garments, you can even find it in high street shops. No labels No problem, just wear what you want and make sure you look like a millon dollars.
The Fight Continues: High-End Vs. Eco-Friendly
Fashion’s picking up speed, new sustainable brands are emerging all the time, and things are moving quicker than we’ve seen before. 2024 is another year with so much more riding on the sustainable fashion race – but at the luxury end of the spectrum, the answer still seems to be elusive.
We’re smarter consumers today and nobody’s going to buy greenwash. More resale marketplaces, more upcycled products and more incredible fibre products that might as well be from another planet (mushroom leather, anyone?). The revolution is coming.
AI Shopping Assistant – Is It Replacing The Stylist?
And now that AI is starting to infiltrate our closets, our question is: can AI be the new stylist? So, my answer: not yet. Yeah, AI will be able to put together a great look, but nothing will ever beat the power of the human art of self-expression, because fashion is about feeling, rebelling, and telling a story – and algorithms just won’t be able to do that.
Honestly I’d be happy with that A.I. just as long as I don’t have to go out and buy all the platform shoes I have sitting in my closet that are waiting to be worn. A girl can wish.
Conclusion: Are we ready for this fashion revolution?
London Х so what do we think he has in store for us coming fashionwaysand honestly? Fingers crossed. AI stylists genderless styling streetwear with an attitude all the start of a new era where we aint tryna be close to the person at the till as that’s fashionable, we’re tryna communicate morewith our outfits. Surely that’s what fashion is about?
So, I ask ; are you ready to rebel?
