Hola Sugarcups, we are talking hottest products that are going viral in 2025!

OK, fashion fam, let’s get to what’s trending. If you’ve scrolled your way through TikTok, Instagram or just inhabited the fashion galaxy of late, its likely you’ve noticed some items that are owning the streets, your FYP and your wishlist.

From cult bags to most comfortable (but make it fashion) items, here are the 10 most wanted products in the world everyone and their posh mum is trying to get their hands on.

The Row Margaux Bag 👜

Minimalist but make it pricey, The Row’s Margaux bag is the quiet luxury staple everyone’s flexing. Peach, supple leather with understated branding and plenty of room to cram your life into (or at least look put together). The bag form of ultimate “I have old money” energy.

Victoria Beckham Frame Buckle Belt 🔥

It’s giving power dressing. This sleek, structured VB belt is the way to up-grade any outfit, cinch your waist, and serve effortless sophistication. Tuck in a crisp white shirt, throw this belt on, and boom—you look like you run the world.

Miu Miu Kitten Heels 👠

Kitten heels are back and nobody does them better than Miu Miu. Whether you love or hate them, these tiny-but-mighty heels are showing that comfort and style can walk hand in hand. They also make anything you put on look instantly polished.

Adidas Country OG Sneakers 👟

Retro runners still reign supreme in the sneaker space, but the Adidas Country OGs are at the front of the pack. Big blanket, to sit on, and think old-school, vintage vibes but cozy modern vibes too. A must-have for streetwear dudes, normcore dressers, or anybody just trying to have a fire everyday shoe.

Prada Logo Loafers 💼

Chunky. Classic. Prada. The Prada loafers are the ultimate marriage of timeless and trendy. Wear them with slouchy socks, a mini skirt or mismatched baggy jeans — there’s no wrong way to style them. They also scream fashion insider.

Ugg Tasman Slippers ☁️

The coziest, comfiest shoe of the time. The Ugg Tasman slipper is pure lazy-but-stylish energy, and we love it. Whether it’s for running errands or just running to your couch, these are the indoor-outdoor hybrid shoe you didn’t know you needed.

COS Coat 🖤

Sleek, tailored, and impossibly chic—COS coats are pure Scandinavian cool-girl style. It’s giving effortless. It’s giving timeless. It’s serving “I drink matcha and mind my business.”

Ralph Lauren Cap 🧢

Baseball caps have been a thing for a while now, and the Ralph Lauren cap does lead the charge. Preppy but sporty and cool, this cap is appropriate for the coffee run and the patio weekend fit, without seeming tryhard.

Arc’teryx Atom Hoody Jacket 🏔️

Who would have thought that gorpcore would lead us all to techwear? The Arc’teryx Atom Hoody is the lightweight, weatherproof, easygoing jacket everyone wants. Ideal for real hikes… or simply for flexing that outdoorsy vibe.

Skims Boxers 🩳

Loungewear? Outerwear? Both. Skims boxers are everywhere, from lounging at home to street-style ‘fits with oversized blazers. They’re comfortable, flattering, and Kardashian-approved—what’s not to like?

These 10 it-products are what’s currently being worn in the style game. Some are investment pieces, some everyday staples, but what all of them? Worth the hype.

What’s on your wishlist? So drop your faves in the comments, and let’s debate which trends are permanent. ✨

Until next time,

Love,

Jasmin xx