Hello Sugarcups,

Let Us Discuss London’s Fashion Tastemakers!

Sporty with a rebel soul: London isn’t simply a fashion capital, it’s a total mood. From the high-street chic to the avant-garde edge, it’s the city’s influencers who are defining the style agenda — and giving us all life — with their maxed-out wardrobes. With something to offer everyone, whether you’re hoping to seek trend inspiration, outfit ideas, or just a daily dose of fashion fabulousness, these London-based influencers are most definitely a sprinkle of content to add to your radar right now.


So pick up your oat milk latte, and read on for the best-dressed players shaking up London’s fashion circuit.

Bettina Looney (@bettinalooney) —Queen of Vintage Glam

Bettina Looney, personal shopper, stylist and ultimate vintage queen If your idea of style is statement pieces and bold accessories, one-of-a-kind luxury finds, her Instagram is a gold mine. She combines high-end with quirky vintage better than anyone, and shows pre-loved is the way to go.

Why You Should Follow Her:

On October 2023, curated vintage finds that reimagine chic.

A combination of traditional opulence and contemporary fashions.

A wardrobe that woofs sustainability done stylishly.

Monikh Dale (@monikh) — Minimalist Perfection

Monikh Dale is what effortless elegance looks like. Her aesthetic is neutral tones, oversized tailoring, and classic minimalism. If your go-to dream wardrobe includes perfectly structured blazers, linen trousers and chic knitwear, Monikh is the inspo you’ve been waiting.

Why You Should Follow Her:

Infinitely chic, luxe styling that never looks cheap.

The ultimate high-street-meets-designer outfit inspo.

An epistle in quality over quantity sartorial prowess.

Abisola Omole (@abimarvel) — Fashion With an Interior Vibe

Abisola Omole is not just a fashion girl — she is a whole lifestyle visionary. A CEO, creative director and content creator, she pairs high fashion and home decor aesthetics like a pro. Her style? Chic, comfortable, and chicly thrown together.

Why You Should Follow Her:

Mix of fashion, beauty and interior vibes.

How To Be Cool: Owning The Oversized, In Structured Style

A fashion entrepreneur’s take on style.

Camille Charrière (@camillecharriere) — Parisian Cool Meets London Edge

A fusion of Parisian chic and London rebellion, Camille Charrière’s wardrobe is the stuff that French-girl-meets-grunge dreamsare made of. She’s known for her cool-girl demeanor, effortless slouchy silhouettes and killer street style looks.

Why You Should Follow Her:

The best high-low combination of designer and vintage.

Effortlessly messy, “I woke up like this” finesse.

She’s one of the OGs of London fashion influence.

Zeena Shah (@heartzeena) — The Color Queen

If you’re sick of the neutral aesthetic takeover, meet your antidote: Zeena Shah. Her feed is a shot of dopamine dressing, crammed with loud prints, bright colors and fun textures. She shows that when in doubt, more is more with personal style.

Why You Should Follow Her:

A lighthearted, colorful way to style.

The dream pairing but make it work vibe.

I think this is your inspo if you need a reminder to break the rules in fashion and enjoy your style.

@hannahlewisstylist — The Luxe Stylist

Hannah LewisNYC stylist, consultant, fashion directorHannah Lewis’s wardrobe is a whisper of understated luxury. She’s your go-to if you love luxe tailoring, muted tones and investment pieces.

Why You Should Follow Her:

A lesson in building a classic closet.

Sleek minimalism always looks interesting.

The most perfect blazer-and-trouser combinations you’re ever going to see.

Final Thoughts: Who’s Your London Style Icon?

From vintage collectors to minimalists, dopamine dressers to Parisian cool girls, London’s fashion influencers are showing that personal style knows no bounds. Be it styling inspo, sustainability tips or a closet refresh, these tastemakers will have your feed (and wardrobe) looking its best.

Which influencer based in London has style you connect with? Let’s discuss! xx

FAQs

Who is London’s most powerful fashion influencer?

It is a depends on what kind of style you prefer! Bettina Looney for, you know, vintage glam; Monikh Dale for minimalism; Camille Charrière for that effortless Parisian-London cool.

Where do the influencers in London shop?

A combination of designer (Net-a-Porter, MatchesFashion), high street (Zara, COS, Arket) and vintage shops.

How do I create a wardrobe like a London influencer?

Investing in quality pieces, mixing high- and low-end fashion, and not being afraid of playing with textures and silhouettes.

Scroll below to see the key trends London influencers are loving in 2024.

Chunky tailoring, “’80s gardener” luxury, dopamine dressing and futurist streetwear.

How do I discover my personal style inspiration?

Follow influencers with diverse aesthetics, experiment and build a wardrobe that represents you. 🙂

That’s it, Sugarcups!
Until next time, keep it stylish and keep serving those London looks. xx