Tag

Raw and Toasted

  • Fashion

    M&S Had No Business Being This Good

    Sep 26 - By 

    Hola Sugarcups, Oat flat white in hand and please sugarcups, sit down. You need to be brought back down to Earth. London Fashion Week was all about main character energy this season. McQueen returned after 25 years and seriously made front row gasp with their stunning chain mail. Mulberry had a revival under Christopher Kane and honestly, I would die for their new Bayswater bag. The neutral looks from Kim K made me think more about the branding than half of the decks I’ve sat through this quarter. I’m not going to be answering any questions on the bows. They…

  • summer-shoes-2026-raw-and-toasted-by-Jasmin
    Fashion

    The Shoes That Make Rich Energy Look Effortless

    Jul 01 - By 

    Hey Sugarcups! I wanted to make this week’s post focused on shoes. Not those ‘Here are 20 sandals you need this month’ posts that I just can’t get on board with (scroll, save, forget by Thursday). This post is all about the reality of what’s trending, why, and how it will directly affect how you’ll dress this Tuesday, whether you’re running a board deck, dropping kids off to school, going into a pitch or all of the above. The key thing to note about these shoes is that they’re not a fashion accessory. They’re the most truthful piece of your…

  • AI-Design-Moodboard-fashion-designers
    Fashion - My Take on AI

    AI Killed the Mood Board, Now What Do Designers Actually Do All Day?

    Apr 03 - By 

    Hola Sugarcups, The Mood Board is Dead! Imagine it: You’re at a vibrant, innovative technology event and you overhear a conversation that’s so captivating you just stop in your tracks. Well, that was me last month when I was in a discussion with a senior designer working for a fashion house in London, a mid-sized one. Here’s a person who had seen successive waves of “this is going to change everything” about AI, but remains grounded. This is what they said. “And what is really weird about AI is you feel like you need to justify yourself as a decision-maker.”…

  • Fashion

    Chuffed Doesn’t Cover It, This Is What It Feels Like to Build Something That Actually Works

    Mar 20 - By 

    Hola Sugarcups, Feeling like you’re running around in circles, fixing the same issues over and over again? The thing is, as soon as you become really good at what you do, the bigger organisations like Dyson, Nestlé or any UK lifestyle startup can’t help but show you all the leaks and gaps. You walk into a room and within the first few weeks you’re able to come up with a hard look at what’s going wrong: they’re losing customers at step 3 of their funnel, their targeting is far too broad, they are just splashing way too much of their…