Tag

Jasmin Majmudar

  • Fashion

    M&S Had No Business Being This Good

    Sep 26 - By 

    Hola Sugarcups, Oat flat white in hand and please sugarcups, sit down. You need to be brought back down to Earth. London Fashion Week was all about main character energy this season. McQueen returned after 25 years and seriously made front row gasp with their stunning chain mail. Mulberry had a revival under Christopher Kane and honestly, I would die for their new Bayswater bag. The neutral looks from Kim K made me think more about the branding than half of the decks I’ve sat through this quarter. I’m not going to be answering any questions on the bows. They…

  • Fashion

    Chuffed Doesn’t Cover It, This Is What It Feels Like to Build Something That Actually Works

    Mar 20 - By 

    Hola Sugarcups, Feeling like you’re running around in circles, fixing the same issues over and over again? The thing is, as soon as you become really good at what you do, the bigger organisations like Dyson, Nestlé or any UK lifestyle startup can’t help but show you all the leaks and gaps. You walk into a room and within the first few weeks you’re able to come up with a hard look at what’s going wrong: they’re losing customers at step 3 of their funnel, their targeting is far too broad, they are just splashing way too much of their…