Hola Sugarcups, Tik Tok Shop, the world’s biggest runway – and it has no idea if the clothing is worthy. There’s a complicated kind of love/hate relationship I have with Tik Tok Shop (I’ll let you decide which one is which). As a seller, I have to be serious about it, and it is very serious. US social commerce has already hit $100 billion this year. Tik Tok Shop alone will hit $23.4 billion in sales in 2026. There will be a 48% jump in annual sales and by the end of 2026 half of social media shoppers will have…
