Overall, after a whole decade of tracking trends, the bank of more experienced business leaders can declare: Yes, we are actually moving out of the ‘uncertain’ into ‘challenging’ category for the first time. And 46% predict the ‘challenging’ space will actually get worse – an increase of 8pp versus last year. In ten years of writing about fashion markets, in the streets of London, in markets in Asia – I’ve never seen a more fragmented set of opinions. The rules are different this year. Play the game, or pull out. The Perfect Storm: How the Economics of Fashion Are Going…
