Monthly Archive

January 2026

  • Sync Publication

    LV Men 2026 for Fashion Girlies Who Love Menswear

    Ever flitted about London and thought the city wants you to have an opinion? Whether you’re avoiding the water through your toes on Oxford Street, or imagining the sharpest outfit for the strangers on the Central line, London’s trying to get you to perfect your tailoring. It’s not just the girl in the vintage blazer at London Bridge, or the man in a Louis-inspired suit at Shoreditch House. With Pharrell’s Louis Vuitton Men’s Fall 2026 show announced last week to reveal the glass house called the “DROPHAUS” in Paris, now might be the time to think about what it all…

  • My Take on AI

    The New “Fashion Core” Trends You’re Seeing Everywhere in 2026

    Girls! I made this at 2am while scrolling last night!! The small fashion brands are having a moment. If you’re a lifestyle brand, bookmark this! Bye, bye trend chasing. Consumers want you authentic, honest, imperfect and purpose led. This is where the dollars are! It’s been a real mature year for fashion. Gen Z and Millennials aren’t interested in superficial trends and they’re calling out greenwashing. They want technology that works, clothing that is authentic to them and a brand that isn’t damaging the planet. You see this everywhere. Tik Tok and Instagram about how 2026 is the new 2016.…

  • Fashion

    State of Fashion 2026 Report: ‘Wellness’ Is the New Aesthetic and It’s Giving!

    Overall, after a whole decade of tracking trends, the bank of more experienced business leaders can declare: Yes, we are actually moving out of the ‘uncertain’ into ‘challenging’ category for the first time. And 46% predict the ‘challenging’ space will actually get worse – an increase of 8pp versus last year. In ten years of writing about fashion markets, in the streets of London, in markets in Asia – I’ve never seen a more fragmented set of opinions. The rules are different this year. Play the game, or pull out. The Perfect Storm: How the Economics of Fashion Are Going…