If you have never attempted a London winter without looking as though you have been picked up from the side of the road and dropped into your fat suit… then I tip my hat (and all of yours) to you (and everyone else has survived it). this is not a normal winter. This is the winter where you’d be certain that the cold hates us, but this year – no matter how hot or cold, no matter how long I have to wait in the queue: I will make my way into the queue through the queue to Winter Wonderland…
Black Friday was the Olympics of overconsumption… I can see my younger self racing down Colaba Causeways and Fashion Streets (Mumbai, India), a toffee nut latte in hand and a “high” from the absurd bribe of 70% off. Flash forward to November 2025 I still hunger for the experience but I yearn as much for the afterglow (sans guilty pleasures). I lust for the smart cart – eco-wise, wallet-wise, planet-wise, and far more dress-wise. This is my tribute from impulse-buy to savvy-shop, how to think for deals, date your wardrobe and display your sustainable-living smirk on this season’s frenzy. 2025…
But, only in 2025, ‘Tik Tok’ made the call and branded it Quarter Zip Dude’ vibe For too long, the quarter-zip has been seen as the uniform for a: Canaray wharf bank or b: internet/web3 ‘influencer’ bro. Until then, the Gen Z rolls up their sleeves to make it their own. Taking it to the next level for a new modern version of minimal-but-henceforth-meaning entrepreneurs + micro.influencers. The ‘quarter zip movement’ is already in motion. The perceptive Z Tik Tok guys are adopting an associated ‘look’ as an identifier of ‘schmickness’, with the more purposeful nature of ‘an aesthetic’ quickly…