Hola Sugarcups, Meanwhile, last week To-Ji Temple, Kyoto, UNESCO heritage site, 8th century, Dior Pre-Fall 2025 collection. It was covered by the fashion press as follows in terms of embroidery, shapes and details. But what interested me was not the collection, but how it was presented. An experiential brand positioning case study for the post-aesthetic economy: immersion art… Read more Sorry, I do think that these brands – the early-stage, emerging brands in fashion, lifestyle, wellness and travel – really should’ve been paying a lot more heed to this. It wasn’t couture. It was code. What Dior Actually Did: An…
