Hola Sugarcups, I didn’t go there to fall in love – with a company, with a coffee shop. I merely needed a shot of caffeine to get me through the unavoidably long day of interviews-again-and, in my head, already preparing for a team readout on Monday. You know that kind of “death by schedule” afternoon: beat, oat-milk-starved, and already in zombie mode. I’d been languishing in my DM’s, chatting to my would-be-coffee date – that freakishly hot one Smita (the “we-should-eat-coffee-one-day” pseudo-flirt) – floating in the digital ether for months. We have London, we’re both perpetually exhausted, flaky and go-with-the-flow.…
Daily Archive
Apr 13
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Hola Sugarcups, It’s one of those exceptions to a London morning in April: yes, we’ve got sunshine and you’re willing to pay for this very expensive flat white just so you can sit outside and ignore the outside world having an existential crisis. I’m doomscrolling on LinkedIn when BAM; news is broken: Prada has just sunk €1.1bn into Versace. The chat group goes OFF. “Bro, that’s a corporate mic drop.” Imagine the synergy “Prada was just like, ‘Yeah, I want that. Just give me the head of Medusa.'” This is so much more than just a branding change. Never before…