Tag

UK Fashion

  • Fashion

    The Shoes That Make Rich Energy Look Effortless

    Hey Sugarcups! I wanted to make this week’s post focused on shoes. Not those ‘Here are 20 sandals you need this month’ posts that I just can’t get on board with (scroll, save, forget by Thursday). This post is all about the reality of what’s trending, why, and how it will directly affect how you’ll dress this Tuesday, whether you’re running a board deck, dropping kids off to school, going into a pitch or all of the above. The key thing to note about these shoes is that they’re not a fashion accessory. They’re the most truthful piece of your…

  • Fashion

    Denim 3.0: Levi’s Rebrand Shows How to Marry Culture with Commerce

    Hola Sugarcups, That feeling of trying on jeans in a fitting room lit up with black lights, not knowing if you need them, want them, or capitalism is gaslighting the hell out of you: That was me. After the one-must-take-forever scroll on a pretty slow Saturday I saw her: Beyoncé. A roadside diner. A freezer that made me feel 90s Americana and 2025 all at once. Levi’s. It was a little different. And I knew right then that it wasn’t a happy accident but a strategic growth hack. It wasn’t just the jeans I was contemplating that moment. It was…