Tag

Sustainable Fashion

  • Zara-High-Street-Strategy-Raw-and-Toasted-by-Jasmin
    Fashion

    The Copy, The Bet, and The Gamble: What Zara and H&M Are Really Doing Right Now

    Jun 05 - By 

    Hola Sugarcups, We’ve all been there, gone into a Zara on Oxford Street and seen a blazer we know we just can’t afford. But, since a pattern cutter in Arteixo, drawing on 30 years of fashion experience, has cracked how they get the shoulders and lapel roll so perfect for this price. Break it down into three parts. What are they copying? What do they think is going to be viral? And what is the big risk they could either be the smartest retailers or total failures? It can be misleading because it is easily confused, but in fact they…

  • Fashion

    The New Rules of Looking Good: 5 Sustainable Fashion Signals Shaping 2026 in the UK and India

    Apr 14 - By 

    Hola Sugarcups, The newest scandalous way to get your holiday on in London… because getting green is totally hot right now baby. I’ve been in this for virtually a 10 years looking for that “perfect” white t-shirt, the “best” pair of denims, the bag to maintain my laptop-and look really good carrying it. And I’ll tell you, it’s a chore. Certainly. We get boosted with more “sustainable” sorts of apparel and use the term “is eco-friendly” so much that it truly is usually makes the activities ineffective as they could be, which are various dangerous good h2o companies. But 2026…

  • AI-in-Fashion-2026-sustainability-raw-and-toasted-by-Jasmin-Majmudar
    My Take on AI

    The New “Fashion Core” Trends You’re Seeing Everywhere in 2026

    Jan 14 - By 

    Girls! I made this at 2am while scrolling last night!! The small fashion brands are having a moment. If you’re a lifestyle brand, bookmark this! Bye, bye trend chasing. Consumers want you authentic, honest, imperfect and purpose led. This is where the dollars are! It’s been a real mature year for fashion. Gen Z and Millennials aren’t interested in superficial trends and they’re calling out greenwashing. They want technology that works, clothing that is authentic to them and a brand that isn’t damaging the planet. You see this everywhere. Tik Tok and Instagram about how 2026 is the new 2016.…

  • fashion-over-50-sustainable-fashion-the-devil-wears-prada-S2-Raw-and-Toasted
    Fashion

    50 Is the New Fierce: Why Fashion Over 50 Women Are Dressing Better Than Your Favorite Influencer

    Aug 28 - By 

    Hola Sugarcups. Information you’ll forget after 50. Think again, fashion over 50 is not a thing. And it’s nothing to do with ‘age-appropriate’ dressing (honestly, that phrase should have been abolished alongside the ever-expanding power-suit, and the low-fat craze). It is about sartorial control. Because women who are bringing new style to 50, 60 and beyond are not just showing us how to dress, they’re doing it with intention, with power and with not fks given. Whether it’s Naomi Smith and her anti-trend look, to Cate Blanchett and her spoon-top sustainable look, there is a seismic shift about to occur…

  • Raw and Toasted blog
    Fashion

    Denim 3.0: Levi’s Rebrand Shows How to Marry Culture with Commerce

    May 05 - By 

    Hola Sugarcups, That feeling of trying on jeans in a fitting room lit up with black lights, not knowing if you need them, want them, or capitalism is gaslighting the hell out of you: That was me. After the one-must-take-forever scroll on a pretty slow Saturday I saw her: Beyoncé. A roadside diner. A freezer that made me feel 90s Americana and 2025 all at once. Levi’s. It was a little different. And I knew right then that it wasn’t a happy accident but a strategic growth hack. It wasn’t just the jeans I was contemplating that moment. It was…

  • Fashion - My Take on AI

    The Future of Fashion? Reclaimed, Repurposed, and Ridiculously Profitable

    Apr 23 - By 

    Hola Sugarcups, I’ll never forget the moment it clicked. Easter break is done, the shop floor is begging me to get out of the office and I probably should be getting back into my colour stories and signage drama, but before I do, I couldn’t leave you without this little long-weekend distraction… My bestie and I have always been obsessed with all things fashion, design and art. We’ve spent hours sharing each other shocking Reels, Pinterest Boards and Tik Tok videos of deconstructed jackets and hand-stitched bags and whatever else we could find that was both cool and questionable. But…

  • Fashion

    Is Thrift Fashion the Future? The Ultimate Clothing Thrift Platforms in London

    Jan 05 - By 

    Hello Sugarcups, Let’s Talk Thrifting! If there’s one crossover that fashion lovers and sustainability advocates can agree on, it’s that the act of thrifting is no longer a trend: It’s a full-on movement. Gone are the days that fast fashion controls the industry and in 2024, London is forefront in the second-hand revolution. With thrift fashion providing unique pieces, sustainability and budget-friendly finds, the question isn’t when thrifting will conquer the future it’s just how soon it will take over fully. So, what are the top thrift spots in London? Whether you’re searching for luxe vintage, Y2K streetwear, or timeless staples, these premier clothing…