Hola Sugarcups, Paris department store BHV Marais has done exactly what UK High Street retailers have been encouraging Downing Street to do for years. The department store, located only a few hundred metres from Notre-Dame has announced that it will be cutting ties with Shein due to a decline in sales, and the closing of multiple concessions at the top of the store. Their new owners admit that while ‘having Shein has definitely helped protect our brand’ they have also admitted that Shein was actually a mistake to have because they’re the most modern, aggressive fashion brand. This is something…
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Gen Z shopping habits
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Hola Sugarcups, Tik Tok Shop, the world’s biggest runway – and it has no idea if the clothing is worthy. There’s a complicated kind of love/hate relationship I have with Tik Tok Shop (I’ll let you decide which one is which). As a seller, I have to be serious about it, and it is very serious. US social commerce has already hit $100 billion this year. Tik Tok Shop alone will hit $23.4 billion in sales in 2026. There will be a 48% jump in annual sales and by the end of 2026 half of social media shoppers will have…