Hola Sugarcups, We’ve all been there, gone into a Zara on Oxford Street and seen a blazer we know we just can’t afford. But, since a pattern cutter in Arteixo, drawing on 30 years of fashion experience, has cracked how they get the shoulders and lapel roll so perfect for this price. Break it down into three parts. What are they copying? What do they think is going to be viral? And what is the big risk they could either be the smartest retailers or total failures? It can be misleading because it is easily confused, but in fact they…
