Tag

circular fashion

  • Zara-High-Street-Strategy-Raw-and-Toasted-by-Jasmin
    Fashion

    The Copy, The Bet, and The Gamble: What Zara and H&M Are Really Doing Right Now

    Jun 05 - By 

    Hola Sugarcups, We’ve all been there, gone into a Zara on Oxford Street and seen a blazer we know we just can’t afford. But, since a pattern cutter in Arteixo, drawing on 30 years of fashion experience, has cracked how they get the shoulders and lapel roll so perfect for this price. Break it down into three parts. What are they copying? What do they think is going to be viral? And what is the big risk they could either be the smartest retailers or total failures? It can be misleading because it is easily confused, but in fact they…

  • Fashion

    The New Rules of Looking Good: 5 Sustainable Fashion Signals Shaping 2026 in the UK and India

    Apr 14 - By 

    Hola Sugarcups, The newest scandalous way to get your holiday on in London… because getting green is totally hot right now baby. I’ve been in this for virtually a 10 years looking for that “perfect” white t-shirt, the “best” pair of denims, the bag to maintain my laptop-and look really good carrying it. And I’ll tell you, it’s a chore. Certainly. We get boosted with more “sustainable” sorts of apparel and use the term “is eco-friendly” so much that it truly is usually makes the activities ineffective as they could be, which are various dangerous good h2o companies. But 2026…

  • AI-in-Fashion-2026-sustainability-raw-and-toasted-by-Jasmin-Majmudar
    My Take on AI

    The New “Fashion Core” Trends You’re Seeing Everywhere in 2026

    Jan 14 - By 

    Girls! I made this at 2am while scrolling last night!! The small fashion brands are having a moment. If you’re a lifestyle brand, bookmark this! Bye, bye trend chasing. Consumers want you authentic, honest, imperfect and purpose led. This is where the dollars are! It’s been a real mature year for fashion. Gen Z and Millennials aren’t interested in superficial trends and they’re calling out greenwashing. They want technology that works, clothing that is authentic to them and a brand that isn’t damaging the planet. You see this everywhere. Tik Tok and Instagram about how 2026 is the new 2016.…

  • State-of-Fashion-Report-BOF-Raw-and-Toasted-by-Jasmin
    Fashion

    State of Fashion 2026 Report: ‘Wellness’ Is the New Aesthetic and It’s Giving!

    Jan 05 - By 

    Overall, after a whole decade of tracking trends, the bank of more experienced business leaders can declare: Yes, we are actually moving out of the ‘uncertain’ into ‘challenging’ category for the first time. And 46% predict the ‘challenging’ space will actually get worse – an increase of 8pp versus last year. In ten years of writing about fashion markets, in the streets of London, in markets in Asia – I’ve never seen a more fragmented set of opinions. The rules are different this year. Play the game, or pull out. The Perfect Storm: How the Economics of Fashion Are Going…