Hola Sugarcups, Let’s get down to business (nails). Or rather, French manicures. The OG, the one that dominated 2000s WAG culture. Imagine Victoria Beckham c.2006 World Cup, extra-large shades, a spray tan so deep you might as well call it mahogany and those unapologetically chunky white tips. Iconic? Sure. Timeless? Not so much. But women, the French Manicure is given for you again – and no, we’re not talking concerning the catastrophic Tippex situation you rocked at your high school prom. New French is trendy, subtle and so Parisian that it may probably make you look like you did not…
RawandToasted
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Hola Sugarcups, Spring has officially sprung, and the birds are chirping, but Kendall Jenner has officially set the tone for coat wishes thanks to an outerwear piece that seems to have been snatched straight out of the core of the planet. And, yes, we need to get into it. The Trench That’s Delivering ‘One Coat to Rule Them All’ You know the drill- it’s your spring fashion conundrum of: do I get roasted in this wool coat, or freeze for the fit. You know who’s got the answer? Kendall Jenner: she’s over here rocking a knee-high sheer trench (and yes,…
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Hola Sugarcups, 3 years and counting… I am bringing you London Street Style… Okay, fashion lovers, if you’ve been walking around London and muttered to yourself, How are people out here so effortlessly chic? Same. London street style is one of the greatest things that has ever happened to the world – it ranges from edgy to traditional and all. In. Between. How to style it? There’s not one tried-and-true recipe. And whether you’re visiting and just want to look a little more like a local or you need to update your wardrobe on your trip to the capital, this…
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Hola Sugarcups, we are talking hottest products that are going viral in 2025! All right, style fam, allow’s get to what is trending. If you have actually cruised your way through Tik Tok, Instagram or merely inhabited the style galaxy of late, its most likely you have actually observed some items that are owning the streets, your FYP and your wishlist. We rounded up the 10 most coveted things around the world, from cult bags to the most comfortable (but make it fashun) products that everyone and their posh mum are desperately trying to buy. Row Margaux Bag Minimalist but make…
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Hola Sugarcups, office dress codes? Gen Z in China said, “Nah, we’re good” – and sleepwear is now officially professional attire. Hello to all the dreamers and rule breakers- there’s a new fashion rebellion happening among China’s Gen Z working class. Here’s the lowdown on what it is: Comfy corporate bs all day every day. You might’ve thought all the hype surrounding quiet quitting was all that was disrupting your office life – think again. The newest trend? Working dressed in bed (yes, you read that correctly), from silk sleep robes to giant hoodie sweats and slippers, and no, you’re…
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Hola Sugarcups, behind the scenes of this looks coming your way so let me introduce you to Retail Calendar Not using a retail calendar for your fashion biz is equivalent to dressing in the dark. Sure, maybe you can get by with one look, but more often than not, you’ll be a walking fashion fail. And we’re not about that life. So if you’re “in the game” (whether you’re running a boutique, doing the merchandising thing, or crunching the numbers behind the scenes), YOU NEED a retail calendar! It’ll save your sanity, help you not let massive selling seasons get…
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Hello Sugarcups, Let’s Talk Thrifting! If there’s one crossover that fashion lovers and sustainability advocates can agree on, it’s that the act of thrifting is no longer a trend: It’s a full-on movement. Gone are the days that fast fashion controls the industry and in 2024, London is forefront in the second-hand revolution. With thrift fashion providing unique pieces, sustainability and budget-friendly finds, the question isn’t when thrifting will conquer the future it’s just how soon it will take over fully. So, what are the top thrift spots in London? Whether you’re searching for luxe vintage, Y2K streetwear, or timeless staples, these premier clothing…
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Hello Sugarcups, Let Us Discuss London’s Fashion Tastemakers! This is a city that is Style capital of the world and just a way of life and we’re heading straight to the movers and shakers of the game for style and inspo on our feeds, from their fully-loaded wardrobes and their fresh fits (from the most on-point highstreet stores to the fringest fringes). If you’re after some style inspo, some fitsp0 or just a new obsession to add to your scroll, these London power players should be at the top of your radar right now. Now, grab an oat milk latte…
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Hello Sugarcups Here’s The Queen Of Hollywood Fashion. If there’s one celeb who’s been dominating both the fashion game on runways and streets, it’s got to be Zendaya. Girl is a style icon.” From drawing on vintage Hollywood glamour, futuristic forward looks to everyday chill vibes, she effortlessly applies that aesthetic in a way that makes everyone think we were born wardrobe-challenged. Zendaya’s wardrobe is also a master class on the power of confidence, and always a reminder on the importance of a good stylist (shout-out to Law Roach). So, let’s take a look at what makes Zendaya’s style so…
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Hola Sugarcups, It’s Time to Speak Career Evolution! How quickly this world turns over today what worked yesterday is today yesterday by the time you read this the next day if you thrive on change and you or people you know have been. Accelerating the AI & digital energy and you are curious about what comes next in your job. Pivoting in Fashion Marketing Is the New Power Move The era of a linear career is over forever. The new game? Reinvent. The fashion marketing industry is on fire With artificial intelligence (AI) driven insights, influence marketing and sustainability, the…