Hey there, Fashion-tech lovers!
I’ve been on this new hydration journey; I’ve been drinking 2L of H2O per day and [your girl] over here is doing it. Want to know why? Because they say [that it] can save the world (if only, right) and I have this super cool water bottle with hourly lines – drink on the hour!
Not diving in the waters of water advantages at this moment, I’ve the thrill of telling you some new beauty information that is thrilling. The Estee Lauder Companies (ELC), and do you know who that is? Yes, and they’re having a ball in that shared house with an AI Innovation Lab in this, their new relationship with AI.
Pre-October 2023 take a trip to your local beauty store and boom! Everything you see on the shelves when you walk in is actually talking to you when you walk into the store. If you want to hear a couple of words for you to be like yeah that’s not feasible, it will know what you’re interested or not interested in before you even say a word. That’s crazy right? But it all can be made into a reality thanks to this awesome Microsoft Azure OpenAI Service and their new generative AI. I think this one is so fascinating due to the fact that they aren’t using the AI to send people campaigns and products that are generic but are instead personalizing the product or campaign to each individual customer. ELC is using this AI technology from Microsoft to make really personalized experiences for their consumers and not just for them to entertain us.
Businesses such as ELC are using AI to track trends and create new, fast-turnaround, highly innovative products that customers love time and time again. But, here’s the kicker: ELC is about to prove that it truly walks the walk when it comes to inclusion. I adore the Voice-Enabled Makeup Assistant built on Azure AI, which is a real gamechanger for my friends with visual impairments. It’s democratizing beauty, and that’s a value I align with. Like beautiful that empowers, elevates, not just jumping on the bandwagon, you get it?
https://youtu.be/PRCIOfP_do4?feature=shared
This ELC and Microsoft collab is definitely going to be a game changer in the beauty space and I am here for it. I just know that whatever amazing innovations will come out of this AI Innovation Lab I will want to be a part of it!
What’s your opinion on this tech-beauty combo? Comment with us in the comment box below.
Catch you in the next post,
XOXO,
Jasmin
