Great content doesn’t announce itself, it just works. Here’s a look at the strategic thinking, ghostwriting, and brand partnerships I’ve delivered for fashion tech, AI, and lifestyle brands.
Note: Client names are anonymised or presented as composites to protect confidentiality, as is standard practice in ghostwriting.
Featured Case Studies
1. Fashion Tech Startup: From Stealth-Mode to Industry Authority
Client: Pre-seed Fashion Tech SaaS Platform (AI-powered supply chain optimisation)
Challenge: Unknown founder in competitive space, needed thought leadership to attract investors and early adopters
Services: LinkedIn Ghostwriting, Thought Leadership Content, Executive Communications
What I Did:
- Conducted brand voice workshops to capture founder’s unique perspective on sustainable fashion tech
- Ghostwrote 12 LinkedIn posts monthly covering AI ethics, supply chain transparency, and fashion tech innovation
- Crafted 4 long-form thought leadership articles for Medium and industry publications
- Developed keynote presentation for London Fashion Week Tech Summit
Results:
- LinkedIn following grew from 340 to 4,200+ in 6 months
- Featured as expert source in 3 industry publications
- Secured 2 strategic brand partnerships through inbound LinkedIn inquiries
- Successfully closed pre-seed funding round (£1.2M) with content portfolio used in investor communications
Key Insight: Technical founders often struggle to make complex innovation accessible. By translating supply chain algorithms into cultural commentary on fashion’s future, we positioned the founder as both technically credible and culturally fluent, exactly what investors wanted to see.
2. Luxury Beauty Brand: Navigating the Sustainability Conversation
Client: Established UK home-grown Skincare Brand (40+ years heritage)
Challenge: Pressure to communicate sustainability efforts without appearing performative or greenwashing
Services: Brand Strategy Consulting, Content Marketing Strategy, Social Media Ghostwriting
What I Did:
- Conducted competitive analysis of sustainability messaging across luxury beauty sector
- Developed brand messaging framework balancing heritage with modern sustainability values
- Created 6-month content strategy with quarterly themes
- Ghostwrote Instagram captions, blog posts, and email newsletters
- Crafted executive Q&A content addressing sustainability skepticism directly
Results:
- 34% increase in Instagram engagement rate within 3 months
- Zero negative PR despite competitors facing greenwashing accusations
- Brand newsletter open rate increased from 18% to 31%
- “Sustainability Stories” blog series became most-visited content on website
Key Insight: Luxury consumers are savvy about greenwashing. By acknowledging the complexity of sustainability (“We’re not perfect, but here’s what we’re actually doing”), we built trust that typical glossy sustainability campaigns miss.
3. SaaS Founder: Building LinkedIn Authority from Zero
Client: B2B SaaS Founder (HR Tech Platform for Fashion & Retail)
Challenge: Non-existent personal brand, competing with established players in HR tech space
Services: LinkedIn Ghostwriting, Personal Brand Strategy, Thought Leadership Development
What I Did:
- Developed LinkedIn content strategy targeting fashion/retail HR managers and CHROs
- Ghostwrote 3 posts weekly mixing industry insights, personal founder journey, and product education
- Created “LinkedIn voice guide” documenting tone, style, and messaging boundaries
- Provided monthly content performance analysis and strategy pivots
Results:
- Grew LinkedIn from 180 connections to 2,800+ in 8 months
- 12 demo requests directly attributed to LinkedIn engagement
- Content reshared by 4 HR tech influencers with 50K+ followers
- Founder invited to speak at 2 industry conferences based on LinkedIn presence
Key Insight: The “founder story” posts consistently outperformed product-focused content 3:1. People buy from people, not platforms, even in B2B SaaS.
4. Sustainable Fashion Brand: Launch Campaign & Brand Partnerships
Client: New-to-Market Sustainable Activewear Brand (UK-based, female founder)
Challenge: Launch brand in saturated activewear market, secure retail partnerships, build brand awareness
Services: Brand Partnership Strategy, Marketing Consulting, Content Creation, PR Support
What I Did:
- Developed brand partnership strategy targeting complementary wellness and lifestyle brands
- Identified and pitched 15 strategic partnership opportunities
- Ghostwrote partnership pitch decks and collaboration proposals
- Created launch content calendar (Instagram, TikTok, email)
- Crafted founder’s story content for press outreach
- Developed influencer collaboration messaging and outreach templates
Results:
- Secured 3 brand partnerships with wellness studios for launch (combined reach: 85K)
- Launch collection sold out in 6 days
- Featured in 2 sustainable fashion publications pre-launch
- Built email list of 2,400 subscribers before launch day
Key Insight: The partnership strategy focused on shared values rather than audience size. Collaborating with small-but-engaged communities drove higher conversion than typical influencer marketing would have.
5. Beauty Brand CMO: Executive Communications & Internal Alignment
Client: CMO at Mid-Size Luxury Beauty Brand (Private Label Manufacturer)
Challenge: Internal stakeholder buy-in for digital transformation strategy, team communication during org restructure
Services: Executive Communications, Internal Messaging, Presentation Development
What I Do:
- Ghostwrote quarterly all-hands presentations explaining digital strategy shift
- Developed internal communications framework for change management
- Crafted email updates from CMO to marketing team during restructure
- Created external-facing thought leadership content positioning CMO as industry expert
Results:
- Successfully navigated team restructure with minimal attrition (92% retention)
- Digital transformation strategy approved by board with content used in proposal
- CMO invited to speak at 3 industry events based on external thought leadership
- Internal employee engagement scores increased 18% post-restructure
Key Insight: Executive communications aren’t just about sounding smart, they’re about building trust during uncertainty. Clear, empathetic messaging turned skeptical team members into transformation advocates.
6. AI Fashion Platform: Technical Translation for Non-Technical Audiences
Client: AI-Powered Virtual Try-On Technology Company
Challenge: Explaining complex computer vision technology to fashion brand decision-makers
Services: Thought Leadership Content, Website Copy, Sales Enablement Materials
What I Did:
- Translated technical product documentation into benefit-driven marketing copy
- Ghostwrote “How It Works” blog series explaining AI in accessible language
- Created sales deck with cultural context (why virtual try-on matters now)
- Developed case study content showcasing early brand partnerships
- Ghostwrote CEO’s LinkedIn content bridging tech and fashion narratives
Results:
- Website bounce rate decreased from 67% to 41% after copy revision
- 28% increase in demo requests within 2 months
- Content used in successful Series A pitch deck
- “How It Works” series shared by 6 fashion tech publications
Key Insight: Fashion brands don’t care about your algorithm, they care about conversion rates and customer experience. Reframing technical features as business outcomes changed the conversation entirely.
Project Spotlights: Strategy & Consulting
Brand Voice Development | Lifestyle Subscription Box Service
The Brief: New lifestyle subscription service needed cohesive brand voice across all customer touchpoints (website, emails, social, packaging inserts)
My Approach:
- Conducted founder interviews and customer research
- Developed comprehensive brand voice guide (tone, language, messaging pillars)
- Created content templates for customer service, marketing, and product teams
- Trained internal team on brand voice implementation
Outcome: Consistent brand experience that customers quoted in reviews, 22% increase in email click-through rates
Content Strategy Intensive | Fashion Media Publication
The Brief: Established fashion publication needed digital content strategy to compete with newer platforms
My Approach:
- Audited existing content performance and competitor landscape
- Developed 12-month content strategy with editorial calendar
- Identified content gaps and new format opportunities (video, interactive)
- Created contributor guidelines and SEO best practices documentation
Outcome: 40% traffic increase within 6 months, successfully launched 2 new content verticals
Partnership Strategy | Beauty Tech Startup
The Brief: Beauty tech app needed brand partnerships to drive user acquisition
My Approach:
- Identified 30 potential brand partners aligned with target demographic
- Developed partnership tier framework (affiliate, co-marketing, strategic)
- Created pitch materials and partnership proposals
- Advised on negotiation strategy and partnership terms
Outcome: Secured 8 partnerships in 4 months, generated 12K new app downloads
Writing Samples & Published Work
Featured Publications
International Business Times UK
- Industry analysis and trend commentary
- Business strategy and marketing insights
- Fashion tech and AI innovation coverage
Raw and Toasted Blog (This Site)
Every post on this blog is a writing sample. Explore my work:
Brand Strategy Analysis:
- How SheerLuxe Built a Media Empire Through Strategic Partnerships
- The Revenue Strategy Behind London’s Spice Fusion Bar
Fashion-Tech Insights:
Cultural Commentary:
- Why Gen Z’s Fashion Consumption Patterns Confuse Marketers
- The Algorithm Behind Viral Fashion Moments
Services Overview
Based on these case studies, here’s how I can help your brand:
Ghostwriting Services
- LinkedIn Ghostwriting: Build personal brand authority (8-12 posts/month packages)
- Thought Leadership Content: Articles, op-eds, industry commentary
- Executive Communications: Speeches, presentations, internal messaging
- Social Media Ghostwriting: Consistent brand voice across platforms
Brand Strategy & Consulting
- Brand Voice Development: Define and document your unique voice
- Content Strategy: Strategic roadmap for what to say and where
- Partnership Strategy: Identify and pitch strategic collaborations
- Marketing Consulting: Campaign strategy, positioning, messaging
Specialisations
- Fashion Tech & Sustainable Fashion
- AI & SaaS Companies
- Luxury & Beauty Brands
- Lifestyle & BPC Brands
- Media Publishing & Creative Industries
What Clients Say
“Jasmin understood our market, our competitors, and our customers better than some of our own team. The LinkedIn strategy she built directly contributed to our funding round success.”
— Founder, Fashion Tech SaaS Platform
“Working with Jasmin felt like having a strategic CMO and a talented writer in one. She asked the right questions, challenged our assumptions, and delivered content that actually moved metrics.”
— CMO, Luxury Beauty Brand
“I was skeptical about ghostwriting feeling ‘authentic,’ but Jasmin captured my voice so well that people thought I’d finally learned to write well. The truth is, she just made me sound like the best version of myself.”
— Founder, Sustainable Fashion Brand
“The partnership strategy Jasmin developed was strategic. We still use 18 months later. ROI on that consulting project was 10x within the first quarter.”
— Head of Partnerships, Beauty Tech Startup
Work With Me
Let’s talk about how strategic content and brand partnerships can grow your business.
Whether you’re a fashion tech founder building authority, a CMO navigating digital transformation, or a sustainable fashion brand looking for partnership opportunities, I bring 10+ years of expertise in making complex brands accessible and compelling.
Next Steps:
- 📧 Email me: rawandtoasted@gmail.com
Tell me about your project, timeline, and goals - 📅 Book a discovery call
30-minute consultation (free, no obligation) - View my services
- 📝 Read my blog
See more writing samples and strategic insights
Frequently Asked Questions
Can you share actual client names?
Due to the confidential nature of ghostwriting, most client work cannot be attributed publicly. However, I can provide references during the proposal stage for serious inquiries.
How do you measure success?
Depends on the project. LinkedIn growth, engagement rates, lead generation, media features, partnership deals closed, or internal metrics like team alignment scores. We define success metrics together before starting.
Do you work with brands outside fashion/tech?
While fashion tech, AI, and lifestyle brands are my specialty, I’ve worked with clients across industries. If your audience is culturally aware, digitally native, and values strategic storytelling, we’ll likely be a good fit.
What’s your typical project timeline?
LinkedIn ghostwriting: Ongoing monthly retainers
Thought leadership articles: 7-10 business days
Brand strategy projects: 4-8 weeks
Partnership strategy: 6-12 weeks
Do you take one-off projects?
Yes! While many clients prefer ongoing retainers, I also take one-time projects like brand voice development, strategy intensives, or specific content deliverables.
What makes your approach different?
I’m not just a writer, I’m a strategist who writes. Every piece of content serves a business goal. I understand algorithms, cultural trends, and commercial objectives. My background in fashion marketing and brand partnerships means I see the bigger picture, not just the blog post.
Ready to elevate your brand voice?
📧 Get in touch: rawandtoasted@gmail.com
