Tag

purpose driven brands

  • Lifestyle

    This Coffee Was So Good, I Built a Growth Model in My Head

    Hola Sugarcups, I didn’t go there to fall in love – with a company, with a coffee shop. I merely needed a shot of caffeine to get me through the unavoidably long day of interviews-again-and, in my head, already preparing for a team readout on Monday. You know that kind of “death by schedule” afternoon: beat, oat-milk-starved, and already in zombie mode. I’d been languishing in my DM’s, chatting to my would-be-coffee date – that freakishly hot one Smita (the “we-should-eat-coffee-one-day” pseudo-flirt) – floating in the digital ether for months. We have London, we’re both perpetually exhausted, flaky and go-with-the-flow.…