Tag

Gen Z fashion

  • Fashion

    The Shoes That Make Rich Energy Look Effortless

    Hey Sugarcups! I wanted to make this week’s post focused on shoes. Not those ‘Here are 20 sandals you need this month’ posts that I just can’t get on board with (scroll, save, forget by Thursday). This post is all about the reality of what’s trending, why, and how it will directly affect how you’ll dress this Tuesday, whether you’re running a board deck, dropping kids off to school, going into a pitch or all of the above. The key thing to note about these shoes is that they’re not a fashion accessory. They’re the most truthful piece of your…

  • Sync Publication

    LV Men 2026 for Fashion Girlies Who Love Menswear

    Ever flitted about London and thought the city wants you to have an opinion? Whether you’re avoiding the water through your toes on Oxford Street, or imagining the sharpest outfit for the strangers on the Central line, London’s trying to get you to perfect your tailoring. It’s not just the girl in the vintage blazer at London Bridge, or the man in a Louis-inspired suit at Shoreditch House. With Pharrell’s Louis Vuitton Men’s Fall 2026 show announced last week to reveal the glass house called the “DROPHAUS” in Paris, now might be the time to think about what it all…

  • My Take on AI

    The New “Fashion Core” Trends You’re Seeing Everywhere in 2026

    Girls! I made this at 2am while scrolling last night!! The small fashion brands are having a moment. If you’re a lifestyle brand, bookmark this! Bye, bye trend chasing. Consumers want you authentic, honest, imperfect and purpose led. This is where the dollars are! It’s been a real mature year for fashion. Gen Z and Millennials aren’t interested in superficial trends and they’re calling out greenwashing. They want technology that works, clothing that is authentic to them and a brand that isn’t damaging the planet. You see this everywhere. Tik Tok and Instagram about how 2026 is the new 2016.…