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Lifestyle

  • community-first-marketing-raw-and-toasted-grad-girl-marketing-event-london
    Lifestyle

    The Secret to Long-Term Brand Love? It’s Not Paid Ads, It’s Community-First!

    May 05 - By 

    Hola Sugarcups,  That “sort of an extrovert, sort of a ‘let’s shut the world out’ introvert middle ground”? Yeah, that’s me. But to be honest, it really all sort of depends on who’s in the room, what the atmosphere is like, and whether or not I’ve had enough coffee yet today. It’s sometimes the anonymous kid in the corner with the notebook, and other days I want to grab the microphone and stand at the front. So, typical consultant: read the room, flex, analyze. When I walked into our newest Grad Girl Marketing social mixer, I had no idea what…

  • Lifestyle

    Why CLAP HOUSE Ibiza Is More Than a Retreat – It’s a New Business Model

    Apr 29 - By 

    Hola Sugarcups, Tuesday morning, and I seem to be living in two distinct worlds: World 1 where I am remaking the Zara flagship; World 2 where I am entering consulting mode and working on the presentation for a luxury-fashion client whose heads are 1 to 10 on whether or not they will launch wellness offerings, a new fragrance, or a ski resort in Courchevel (or all three, this morning). Here’s a snapshot of what my life looks like. The creative one sitting comfortably next to the analytical one and scrambling to get it shipped before midnight. This equals a lot…

  • Raw and Toasted - Qima Cafe
    Lifestyle

    This Coffee Was So Good, I Built a Growth Model in My Head

    Apr 13 - By 

    Hola Sugarcups, I didn’t go there to fall in love – with a company, with a coffee shop. I merely needed a shot of caffeine to get me through the unavoidably long day of interviews-again-and, in my head, already preparing for a team readout on Monday. You know that kind of “death by schedule” afternoon: beat, oat-milk-starved, and already in zombie mode. I’d been languishing in my DM’s, chatting to my would-be-coffee date – that freakishly hot one Smita (the “we-should-eat-coffee-one-day” pseudo-flirt) – floating in the digital ether for months. We have London, we’re both perpetually exhausted, flaky and go-with-the-flow.…

  • Fashion - Lifestyle

    French Manicure 2.0: How to Wear It Without Giving 2006 WAG Energy

    Mar 27 - By 

    Hola Sugarcups, Let’s get down to business (nails). Or rather, French manicures. The OG, the one that dominated 2000s WAG culture. Imagine Victoria Beckham c.2006 World Cup, extra-large shades, a spray tan so deep you might as well call it mahogany and those unapologetically chunky white tips. Iconic? Sure. Timeless? Not so much. But women, the French Manicure is given for you again – and no, we’re not talking concerning the catastrophic Tippex situation you rocked at your high school prom. New French is trendy, subtle and so Parisian that it may probably make you look like you did not…

  • Fashion - Lifestyle

    The London-Based Influencers You Must Follow Right Now

    Dec 15 - By 

    Hello Sugarcups, Let Us Discuss London’s Fashion Tastemakers! This is a city that is Style capital of the world and just a way of life and we’re heading straight to the movers and shakers of the game for style and inspo on our feeds, from their fully-loaded wardrobes and their fresh fits (from the most on-point highstreet stores to the fringest fringes). If you’re after some style inspo, some fitsp0 or just a new obsession to add to your scroll, these London power players should be at the top of your radar right now. Now, grab an oat milk latte…

  • Lifestyle

    New Year, New Me? Nah! (Fashionably Late Edition)

    Mar 05 - By 

    Hola Sugarcups, Yes, yes I am a little late for the New Year stuff but at least I have been giving my head a good MOT so without further a do here is the goss. I have been going on about the analytical side of things and diving into the current fashion trends like a true expert and let me tell you, who the hell would want to be a one-trick pony? Not this girl!! Therefore, this year I am resolve to learn a few new skills and yes, that includes a complete revamp of my wardrobe for my career!…

  • Lifestyle

    Sunny Days, Fun Ways: 10 Free London Delights for a Fabulous Summer Farewell

    Aug 02 - By 

    Hola Sugarcups, Calling all other sun-worshipers! So, summer is running out quicker than that cheeky squirrel that just took your picnic at the park. But, this doesn’t have to be the case because I have your back with a totally tubular list of free activities you can do in London before you trade those bare legs for long socks and a sweater. If you’re like me and in your early 30s (or late 20s – take your pick), let me help you make the most of the dying days of summer without breaking the bank! I’ve been there and done…

  • Fashion - Lifestyle

    What’s Cool In London: How Blokecore Is Making Sportswear the New Street Style

    Jul 26 - By 

    Hola Sugarcups, Missted your favorite character from Ted Lasso? Then listen. Tik Tok just announced a new football-inspired trend that you’ll be wanting to wear on repeat: “Blokecore.” From football fan gear to music video couture, this new trend is making its way into a new throwback look that’s taking over Tik Tok. Blokecore: The ‘trend’ that originated as a satirical gag creator Brandon Huntley jokingly labeled the “Hottest Trend of 2022” in online conversations about being a man in the 21st century, has since turned into a personal style statement. The fascinating thing about it is that it has…