RawandToasted
Author

RawandToasted

  • Fashion

    Chuffed Doesn’t Cover It, This Is What It Feels Like to Build Something That Actually Works

    Mar 20 - By 

    Hola Sugarcups, Feeling like you’re running around in circles, fixing the same issues over and over again? The thing is, as soon as you become really good at what you do, the bigger organisations like Dyson, Nestlé or any UK lifestyle startup can’t help but show you all the leaks and gaps. You walk into a room and within the first few weeks you’re able to come up with a hard look at what’s going wrong: they’re losing customers at step 3 of their funnel, their targeting is far too broad, they are just splashing way too much of their…

  • LV-Fall-2026-by-raw-and-toasted-by-Jasmin-Majmudar.jpg
    Sync Publication

    LV Men 2026 for Fashion Girlies Who Love Menswear

    Jan 21 - By 

    Ever flitted about London and thought the city wants you to have an opinion? Whether you’re avoiding the water through your toes on Oxford Street, or imagining the sharpest outfit for the strangers on the Central line, London’s trying to get you to perfect your tailoring. It’s not just the girl in the vintage blazer at London Bridge, or the man in a Louis-inspired suit at Shoreditch House. With Pharrell’s Louis Vuitton Men’s Fall 2026 show announced last week to reveal the glass house called the “DROPHAUS” in Paris, now might be the time to think about what it all…

  • AI-in-Fashion-2026-sustainability-raw-and-toasted-by-Jasmin-Majmudar
    My Take on AI

    The New “Fashion Core” Trends You’re Seeing Everywhere in 2026

    Jan 14 - By 

    Girls! I made this at 2am while scrolling last night!! The small fashion brands are having a moment. If you’re a lifestyle brand, bookmark this! Bye, bye trend chasing. Consumers want you authentic, honest, imperfect and purpose led. This is where the dollars are! It’s been a real mature year for fashion. Gen Z and Millennials aren’t interested in superficial trends and they’re calling out greenwashing. They want technology that works, clothing that is authentic to them and a brand that isn’t damaging the planet. You see this everywhere. Tik Tok and Instagram about how 2026 is the new 2016.…

  • State-of-Fashion-Report-BOF-Raw-and-Toasted-by-Jasmin
    Fashion

    State of Fashion 2026 Report: ‘Wellness’ Is the New Aesthetic and It’s Giving!

    Jan 05 - By 

    Overall, after a whole decade of tracking trends, the bank of more experienced business leaders can declare: Yes, we are actually moving out of the ‘uncertain’ into ‘challenging’ category for the first time. And 46% predict the ‘challenging’ space will actually get worse – an increase of 8pp versus last year. In ten years of writing about fashion markets, in the streets of London, in markets in Asia – I’ve never seen a more fragmented set of opinions. The rules are different this year. Play the game, or pull out. The Perfect Storm: How the Economics of Fashion Are Going…

  • Fashion - My Take on AI

    Is Emily in Paris Season 5 the Future of Fashion Marketing? (Spoiler: Yes and No)

    Dec 18 - By 

    Okay smarties, so this was the thing on Netflix today. Long live the bad-Parisian style, the cringy over-the-top-lifestyle! Today I’m sharing a free printable ebook with a check-list and journal prompts to help you get started on your new lifestyle. Today we have a date: A new capsule collection of three bags (two Baguette bags and a Peekaboo) with personalized tags emblazoned with the cult-hit Emily in Paris logo that’s dropping – and is now available at Fendi stores around the world and on Fendi’s website. And you thought this was just another celeb collab. A revolution is happening, right…

  • winter-wonderland-2025-fashion-stylist-guide
    Fashion - Lifestyle

    London Winter Wonderland 2025: What’s New & What to Wear

    Nov 20 - By 

    If you have never attempted a London winter without looking as though you have been picked up from the side of the road and dropped into your fat suit… then I tip my hat (and all of yours) to you (and everyone else has survived it). this is not a normal winter. This is the winter where you’d be certain that the cold hates us, but this year – no matter how hot or cold, no matter how long I have to wait in the queue: I will make my way into the queue through the queue to Winter Wonderland…

  • black-friday-sustainable-deals
    Fashion

    Black Friday But Planet‑Friendly: How To Nab Deals That Last (10 Saintly Deals)

    Nov 15 - By 

    Black Friday was the Olympics of overconsumption… I can see my younger self racing down Colaba Causeways and Fashion Streets (Mumbai, India), a toffee nut latte in hand and a “high” from the absurd bribe of 70% off. Flash forward to November 2025 I still hunger for the experience but I yearn as much for the afterglow (sans guilty pleasures). I lust for the smart cart – eco-wise, wallet-wise, planet-wise, and far more dress-wise. This is my tribute from impulse-buy to savvy-shop, how to think for deals, date your wardrobe and display your sustainable-living smirk on this season’s frenzy. 2025…

  • quarter-zip-sweater-raw-and-toasted
    Fashion

    3 Ways Quarter Zip Sweatshirts Prove To Be A Sigma💙

    Nov 04 - By 

    But, only in 2025, ‘Tik Tok’ made the call and branded it Quarter Zip Dude’ vibe For too long, the quarter-zip has been seen as the uniform for a: Canaray wharf bank or b: internet/web3 ‘influencer’ bro. Until then, the Gen Z rolls up their sleeves to make it their own. Taking it to the next level for a new modern version of minimal-but-henceforth-meaning entrepreneurs + micro.influencers. The ‘quarter zip movement’ is already in motion. The perceptive Z Tik Tok guys are adopting an associated ‘look’ as an identifier of ‘schmickness’, with the more purposeful nature of ‘an aesthetic’ quickly…

  • raw-and-toasted-blog-by-Jasmin-fashion-lifestyle-tech
    Fashion

    Lace, Longing and Luxury: The Victorian Revival Captivating AW25

    Oct 28 - By 

    Hola Sugarcups, There’s something delicious about falling into the past, particularly if those fragile memories are adorned with delicate lace, tied into boned corsets, frilled with layered ruffles, and perched high in button-crowns to whisper “ballrooms by candlelight” and “secret love notes”. The Victorian Revival is one of the most romantic returnings for the Fall Winter 2025 collection and currently strutting the runway and fanning the flames on the ‘grams like “Stay with me; I promise it’ll never be boring, it’ll just be dramatic, full of detail, and moody as hell.” But as a brand strategy consultant, what fascinates me…

  • skicore-genz-trend-forecast-raw-and-toasted-blog
    Fashion

    Skicore Style 2025: How to Nail the Luxe Alpine Look This Autumn

    Oct 13 - By 

    Okay, yes, it is a little bit of a downer… Skicore and everything good. So Tik Tok is going totally crazy for heat reactive equipment, or snowwear with a twist; the fabric changes colour, pattern or maybe transparency when heated. I love a video of somebody torching the crap out of a jacket to make it change: pretty cool (literally). If you thought the only way to combine fashion and technology in ski gear was on the Swiss slopes…Well…Think again, heat reactive fabrics are all the rage, and…E! All the coolest brands are doubling down on mashups with fashion, and…