Here’s the thing about great content, nobody should know you didn’t write it yourself.
That’s the art of ghostwriting. And after 10+ years of helping founders, CMOs, and executives sound like the smartest person in the room (while they focus on actually being the smartest person in the delegating work), I’ve learned that the best brand voices are strategic, cultural, and unapologetically unique as their vision.
I’m Jasmin, a London-based ghostwriter and brand strategist who specialises in making fashion tech founders, AI innovators, and lifestyle brand leaders sound like they’ve cracked the code on whatever’s trending this week. Because they have, they just don’t have time to write about it.
What I Actually Do (Beyond “Content Creation”)
Founders and creators… you didn’t build a company/brand to spend three hours crafting the perfect LinkedIn post. That’s where I come in.
I offer ghostwriting services and brand strategy who need:
- Thought Leadership Content: The kind that gets you invited to podcasts, not just liked on LinkedIn
- LinkedIn Ghostwriting: Algorithm-savvy posts that build your personal brand without sounding like a bot
- Executive Communications: Speeches, keynotes, and internal messaging that people actually remember
- Social Media Ghostwriting: Consistent content that feels like you, because it’s written like you’d say it (if you had the time)
- Brand Strategy & Marketing Consulting: The plan from “we need a brand voice” to “our customers quote us in their own posts”
I’ve worked with the International Business Times UK, helped SaaS founders craft pitch narratives that secured funding, and turned CMOs into LinkedIn micro-influencers without them ever having to think about hashtags.
Why This Blog Exists Raw and Toasted
Think of this as my portfolio, but making it interesting.
Raw and Toasted is where I write about two of my favourites fashion and AI, industries that move fast, break things, and somehow convince people that a £500 hoodie is an “investment piece.”
You’ll find some raw analyses into fashion-tech innovations, toasted opinions on why that viral campaign worked (or spectacularly didn’t), and strategic breakdowns of cultural moments that every brand tried to capitalise on. If it’s trending in fashion, beauty, or technology, I’m probably writing about it. With data, and a little bit of toasted takeaways.
Who I Work With (And Why They Hire Me)
My clients are founders and executives who’ve built something brilliant but need someone to translate their expertise into content that converts browsers into believers.
I specialise in:
- Fashion Tech & Sustainable Fashion Brands: Because the future is circular, and someone needs to explain it compellingly
- AI & SaaS Companies: Turning “machine learning optimisation” into something your audience want to read
- Luxury & Beauty Brands: Where aspiration meets algorithm, at a sweet spot
- Lifestyle & BPC Brands: Personal care that’s actually personal
- Media Publishing & Recruiters: Thought leadership that positions you as the industry insider
Here’s what makes my approach different, I don’t just write what you want to say, I write what your audience needs to hear. That means understanding not just your brand, but the cultural context it lives in, the algorithm it needs to win, and the tone that makes people stop scrolling and start caring.
Fashion-Tech Expertise Meets Strategic Vision
After a decade of working with fashion brands, tech startups, and everyone in between, I’ve developed what I call culturally fluent content strategy. Writing that understands why Gen Z trusts micro-influencers over magazines, why sustainability sells but greenwashing tanks brands, and why your LinkedIn post about “disruption” isn’t landing.
I bring millennial, Gen Z and Alpha fluency (yes, I know what “six seven” means) with strategic backbone (I also know your Q4 conversion rates matter more than virality).
Whether you’re a fashion tech founder working towards efficient supply chains, a CMO navigating digital transformation at a legacy luxury house, or a SaaS founder who needs to sound less like a whitepaper and more like a human, I’ve probably written for someone like you.
Let’s Work Together
If you’re a founder or executive in London or across the UK who needs a ghostwriter that gets it, the culture, the strategy, the fact that your audience has a 3-second attention span, let’s talk.
I help you sound like the authority you are, without spending your evenings staring at a blank Google Doc.
📧 Get in touch: rawandtoasted@gmail.com
Let’s turn your expertise into content that actually works.
